We are currently experiencing delivery delays for items requested from other institutions while transitioning to a new statewide delivery service. Please contact your library with questions or advice about alternative resources. Thank you for your patience!
Your session will expire automatically in 0 seconds.
Includes bibliographical references (pages 307-316) and index.
Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city.
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
Text this item to your phone! Text message will contain the location, call number, and title of the item on this page. Texting may not work for items with multiple volumes. WARNING: Texting fees may apply. close