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EBOOK
Author Greenberg, Miriam.
Title Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.
Imprint New York : Routledge, 2009.

Author Greenberg, Miriam.
Series Cultural spaces series
Cultural spaces series.
Subject Corrective advertising -- New York (State) -- New York.
Advocacy advertising -- New York (State) -- New York.
Mass media and business -- New York (State) -- New York.
New York (N.Y.) -- Public relations.
New York (N.Y.) -- Press coverage.
Description 1 online resource.
Note Title from PDF title page (viewed Oct. 2, 2009).
Bibliography Note Includes bibliographical references (pages 307-316) and index.
Contents Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city.
Summary Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
ISBN 9780203931974 (electronic bk.)
0203931971 (electronic bk.)
9780415954419 (cloth)
041595441X (cloth)
9780415954426 (pbk.)
0415954428 (pbk.)
OCLC # 444496528
Additional Format Print version: Greenberg, Miriam. Branding New York. New York : Routledge, 2008 (DLC) 2007031856



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