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LEADER 00000cam  2200649Ma 4500 
001    49414973 
003    OCoLC 
005    20210924043033.0 
006    m     o  d         
007    cr cn||||||||| 
008    011015s2001    caua    obf   001 0 eng d 
010    |z2001000189 
015    GBA1Y3505|2bnb 
019    533380373|a961628800|a962588019|a970762853|a984882611
       |a1007378669|a1037235525|a1053254245|a1059485285
       |a1135436359|a1200618788 
020    0787959944|q(electronic bk.) 
020    9780787959944|q(electronic bk.) 
020    |z0787955086|q(alk. paper) 
020    |z9780787955083|q(alk. paper) 
035    (OCoLC)49414973|z(OCoLC)533380373|z(OCoLC)961628800
       |z(OCoLC)962588019|z(OCoLC)970762853|z(OCoLC)984882611
       |z(OCoLC)1007378669|z(OCoLC)1037235525|z(OCoLC)1053254245
       |z(OCoLC)1059485285|z(OCoLC)1135436359|z(OCoLC)1200618788 
040    N$T|beng|epn|cN$T|dOCLCQ|dYDXCP|dOCLCQ|dEXW|dOCLCQ|dTUU
       |dOCLCQ|dTNF|dOCLCQ|dZCU|dOCLCO|dOCLCA|dOCLCF|dOCLCQ
       |dOCLCO|dOCLCQ|dOCL|dOCLCQ|dMWM|dSUR|dOCLCQ|dSAV|dQT7|dLUE
       |dOCLCQ|dINT|dTOF|dOCLCQ|dFSP|dINARC 
049    MAIN 
050  4 HD69.C6|bW465 2001eb 
072  7 REF|x018000|2bisacsh 
080    658.082 
082 04 001/.068|221 
100 1  Weiss, Alan,|d1946- 
245 14 The ultimate consultant :|bpowerful techniques for the 
       successful practitioner /|cAlan Weiss. 
260    San Francisco :|bJossey-Bass/Pfeiffer,|c2001. 
300    1 online resource (xvii, 267 pages) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  The ultimate consultant series 
504    Includes bibliographical references and index. 
505 00 |tAcquiring Fortune 1000 Clients: Why Size Doesn't Matter 
       --|tEstablishing Relationships with Major Buyers: 
       Rainmaking --|tTen Techniques to Build High-Level Buyer 
       Relationships: Making Rain --|tWhy Size Doesn't Matter --
       |tUsing the Springboard to Other Potential Clients --|tTen
       Techniques for Springboard Marketing --|tValue-Based Fees:
       If You're Charging by the Hour or Day, You're an Amateur -
       -|tThe Key to High Fees Is Not to Mention Fees --|tThirty-
       Eight Ways to Increase Your Fees, Beginning Tomorrow --
       |tMarketing and Publicity: Creating Gravitational Pull --
       |tCreating a Strong Gravitational Field --|tPro Bono Work 
       --|tCommercial Publishing --|tPosition Papers --|tRadio 
       and Television Interviews --|tAdvertising and Passive 
       Listings --|tSpeaking Engagements --|tWebsites and 
       Electronic Newsletters --|tWord of Mouth, Referrals, and 
       Third-Party Endorsements --|tTrade Association Leadership 
       --|tClassroom Teaching --|tAlliances and Networking --
       |tBranding and Celebrity: A Brand in the Hand Beats Feet 
       on the Street --|tWhat Is a Brand and Why Do It? --|tHow 
       Do You Attain a Brand Without Pulling a Muscle? --|tThe 
       Fine Art of Contrarianism --|tCapitalizing on Your Brand -
       -|tTesting and Protecting Your Brand --|tObtaining 
       Celebrity Status --|tTen Ways to Promote Celebrity --
       |tPassive Income: Making Money While You Sleep --
       |tCommercial Publishing --|tSelf-Publishing --|tAudio and 
       Video --|tNewsletters --|tOffsite Advice --|tTransitioning
       to Softer Landings --|tJoint Ventures: When 1 + 1 = 64 --
       |tForming Partnerships with Colleagues --|tForming 
       Alliances with Larger Entities. 
520    This text is for the successful solo practitioner, mid-
       sized firm principal, or large firm practice leader who is
       already doing very well and, consequently, has few peers 
       from whom to continue to learn. 
588 0  Print version record. 
650  0 Business consultants|vHandbooks, manuals, etc. 
650  0 Consultants|xMarketing|vHandbooks, manuals, etc. 
650  7 REFERENCE|xQuestions & Answers.|2bisacsh 
650  7 Business consultants.|2fast|0(OCoLC)fst00842443 
650  7 Consultants|xMarketing.|2fast|0(OCoLC)fst00876209 
650 17 Organisatieadvisering.|2gtt 
776 08 |iPrint version:|aWeiss, Alan, 1946-|tUltimate consultant.
       |dSan Francisco : Jossey-Bass/Pfeiffer, 2001|z0787955086
       |w(DLC)  2001000189|w(OCoLC)45750224 
830  0 Ultimate consultant series. 
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