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Author Urban, Glen L.
Title Don't just relate-- advocate! : a blueprint for profit in the era of customer power / Glen Urban.
Imprint Upper Saddle River, N.J. : Wharton School Pub., 2005.

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Author Urban, Glen L.
Subject Customer relations.
Corporations -- Public relations.
Description 1 online resource (xvi, 234 pages) : illustrations
polychrome rdacc
Note digitized 2011 HathiTrust Digital Library committed to preserve pda
Bibliography Note Includes bibliographical references and index.
Contents Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
Access Use copy Restrictions unspecified star
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011.
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Note Print version record.
ISBN 0132045303 (electronic bk.)
9780132045308 (electronic bk.)
0131913611 (hbk.)
9780131913615 (hbk.)
OCLC # 73514344
Additional Format Print version: Urban, Glen L. Don't just relate-- advocate!. Upper Saddle River, N.J. : Wharton School Pub., 2005 0131913611 (DLC) 2005923280 (OCoLC)60609286

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