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EBOOK
Author Gay, Claudine.
Title Innovation and creativity in SMEs : Challenges, Evolutions and Prospects / Claudine Gay, Berangere L. Szostak.
Imprint London : ISTE, Ltd. ; Hoboken : John Wiley & Sons, Incorporated, 2019.

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Author Gay, Claudine.
Series Smart innovation set ; v. 21
Innovation, entrepreneurship, management series. Smart innovation set ; v. 21.
Subject Small business.
Alt Name Szostak, Berangere L.
Description 1 online resource (234 pages)
Bibliography Note Includes bibliographical references and index.
Note Print version record.
Summary In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account.
ISBN 9781119513742 (electronic bk. ; oBook)
111951374X (electronic bk. ; oBook)
1119649145
9781119649137 (ePub ebook)
1119649137
9781119649144 (electronic bk.)
9781786303172
1786303175
ISBN/ISSN 10.1002/9781119513742
OCLC # 1113882740
Additional Format Print version: Gay, Claudine. Innovation and Creativity in SMEs : Challenges, Evolutions and Prospects. Newark : John Wiley & Sons, Incorporated, 2019 9781786303172


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