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EBOOK
Author Miller, Richard K. (Richard Kendall), 1946-
Title Sports marketing 2016-2017 / by Richard K. Miller and Kelli Washington.
Imprint Loganville, GA : Richard K. Miller & Associates, [2016]
©2016
Edition Seventeenth edition.

Series RKMA market research handbook series, 2472-5706
RKMA market research handbook series. 2472-5692
Subject Sports -- United States -- Marketing -- Handbooks, manuals, etc.
Sports -- United States -- Marketing -- Statistics.
Sports -- Marketing -- Handbooks, manuals, etc.
Sports -- Marketing -- Statistics.
Marketing research -- United States -- Handbooks, manuals, etc.
Alt Name Washington, Kelli D.,
Richard K. Miller & Associates,
Description 1 online resource (521 pages).
Edition Seventeenth edition.
Bibliography Note Includes bibliographical references (pages 501-509).
Contents Part I: The U.S. sports market -- Part II: Sports market segments -- Part III: Sports media -- Part IV: Major events -- Part V: Professional league sports -- Part VI: Women's sport leagues -- Part VII: Collegiate & high school sports -- Part VIII: Fighting sports -- Part IX: Golf -- Part X: Motorsports -- Part XI: Tennis -- Part XII: Organized sports/competitions -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Periodicals -- Appendix E. Sports commissions.
PART I. THE U.S. SPORTS MARKET -- 1. Market Assessment -- 2. Sports Fans -- 3. Professional Sports -- 4. Athletes -- 5. Participation & Recreation -- 6. Top Sports Cities -- 7. Sports Brands -- PART II. SPORTS MARKET SEGMENTS -- 8. Advertising & Sponsorships -- 9. Agents & Agencies -- 10. Concessions -- 11. Fantasy Sports -- 12. Fitness & Health Clubs -- 13. Game Promotions -- 14. Licensing -- 15. Memorabilia -- 16. Sporting Goods -- 17. Sports Halls Of Fame & Museums -- 18. Sports Travel -- 19. Stadiums & Arenas -- 20. Speedways -- 21. Ticketing -- PART III. SPORTS MEDIA -- 22. Sports Television Broadcasting -- 23. Sports Radio -- 24. Sports Periodicals -- 25. Newspaper Sports Sections -- 26. Sports Online -- 27. Mobile--
PART IV. MAJOR EVENTS -- 28. College Football Playoff & Bowl Games -- 29. FIFA World Cup -- 30. Indianapolis 500 -- 31. Kentucky Derby -- 32. NBA Finals -- 33. NCAA Final Four -- 34. Olympic Games -- 35. Rugby World Cup -- 36. Stanley Cup -- 37. Super Bowl -- 38. World Series -- PART V. PROFESSIONAL TEAM SPORTS -- 39. Major League Baseball -- 40. National Basketball Association -- 41. National Football League -- 42. National Hockey League -- 43. Major League Soccer -- 44. Premier League -- 45. Major League Lacrosse -- 46. National Lacrosse League -- 47. Arena Football League -- 48. Minor League Baseball -- 49. Minor League Hockey -- 50. NBA Development League -- PART VI. WOMEN'S SPORT LEAGUES -- 51. Women's National Basketball Association -- 52. Legends Football League -- 53. National Pro Fastpitch -- 54. National Women's Hockey League -- 55. National Women's Soccer League --
PART VII. COLLEGIATE & HIGH SCHOOL SPORTS -- 56. College Athletic Programs -- 57. NCAA Sports -- 58. NCAA Football -- 59. NCAA Men's Basketball -- 60. NCAA Women's Basketball -- 61. High School Sports -- 62. Youth Team Sports -- PART VIII. FIGHTING SPORTS -- 63. Boxing -- 64. Ultimate Fighting Championship -- 65. World Wrestling Entertainment -- PART IX. GOLF -- 66. Golf Participation -- 67. Men's Tour -- 68. Women's Tour -- 69. Major Tournaments -- PART X. MOTORSPORTS -- 70. IndyCar -- 71. NASCAR -- 72. Formula One -- 73. Formula E -- 74. NHRA Drag Racing -- 75. United SportsCar Championship -- 76. World Of Outlaws -- 77. Motocross -- 78. Supercross -- PART XI. TENNIS -- 79. Tennis Participation -- 80. Men's Tours -- 81. Women's Tours -- 82. Major Tournaments --
PART XII. ORGANIZED SPORTS/COMPETITIONS -- 83. Air Racing -- 84. America's Cup -- 85. Bass Fishing & Sportfishing -- 86. Bowling -- 87. Competitive Cheerleading -- 88. Cricket -- 89. Cycling -- 90. Dog Shows -- 91. Equestrian -- 92. Esports -- 93. Events For Athletes With Disabilities -- 94. Figure Skating -- 95. Fitness & Strength Competitions -- 96. Gymnastics -- 97. Horse Racing -- 98. International Champions Cup -- 99. Lacrosse -- 100. Marathons & Endurance Events -- 101. Rodeo -- 102. Roller Derby -- 103. Rowing -- 104. Rugby -- 105. Senior Games -- 106. Skiing & Snowboarding -- 107. Soccer -- 108. Softball -- 109. State Games -- 110. Surfing -- 111. Swimming, Diving & Water Polo -- 112. Track & Field -- 113. Triathlons -- 114. Volleyball -- 115. X Games -- Appendix A. Academic Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Periodicals -- Appendix E. Sports Commissions.
Note Online resource; title from PDF title page (viewed February 8, 2016).
ISBN 9781577832331 electronic bk.
1577832337 electronic bk.
9781577832270 (print edition)
1577832272 (print edition)
OCLC # 936793176