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LEADER 00000cam  2200757Ii 4500 
001    936793176 
003    OCoLC 
005    20180130102303.3 
006    m     o  d         
007    cr nn||||||||| 
008    160205t20162016gau     obfs  000 0 eng d 
020    9781577832331|qelectronic bk. 
020    1577832337|qelectronic bk. 
020    |z9781577832270|q(print edition) 
020    |z1577832272|q(print edition) 
035    (OCoLC)936793176 
040    UVV|beng|epn|erda|cUVV|dOCLCO|dMNT|dOCLCO|dOCLCA|dOCLCQ
       |dOCLCO|dOCLCF|dOCLCO|dYDXCP|dN$T|dOCLCO|dN$T|dOCLCO|dFTU
       |dOCLCO|dGZM|dOCLCO|dAGLDB|dICA|dVGM|dSAV 
043    n-us--- 
049    MAIN 
050  4 GV713|b.M54 2016 
050  4 GV716|b.S6485 2016 
072  7 GAM|x004050|2bisacsh 
072  7 SPO|x068000|2bisacsh 
072  7 SPO|x012000|2bisacsh 
072  7 SPO|x019000|2bisacsh 
072  7 SPO|x033000|2bisacsh 
072  7 TRV|x026080|2bisacsh 
082 04 796.0698|223 
100 1  Miller, Richard K.|q(Richard Kendall),|d1946-|0http://
       id.loc.gov/authorities/names/n79045108|eauthor. 
245 10 Sports marketing 2016-2017 /|cby Richard K. Miller and 
       Kelli Washington. 
250    Seventeenth edition. 
264  1 Loganville, GA :|bRichard K. Miller & Associates,|c[2016] 
264  4 |c©2016 
300    1 online resource (521 pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft|0http://rdaregistry.info/termList/
       fileType/1002 
490 1  RKMA market research handbook series,|x2472-5706 
504    Includes bibliographical references (pages 501-509). 
505 0  Part I: The U.S. sports market -- Part II: Sports market 
       segments -- Part III: Sports media -- Part IV: Major 
       events -- Part V: Professional league sports -- Part VI: 
       Women's sport leagues -- Part VII: Collegiate & high 
       school sports -- Part VIII: Fighting sports -- Part IX: 
       Golf -- Part X: Motorsports -- Part XI: Tennis -- Part XII
       : Organized sports/competitions -- Appendix A. Academic 
       centers -- Appendix B. Analysts -- Appendix C. 
       Associations -- Appendix D. Periodicals -- Appendix E. 
       Sports commissions. 
505 00 |gPART I.|tTHE U.S. SPORTS MARKET --|g1.|tMarket 
       Assessment --|g2.|tSports Fans --|g3.|tProfessional Sports
       --|g4.|tAthletes --|g5.|tParticipation & Recreation --|g6.
       |tTop Sports Cities --|g7.|tSports Brands --|gPART II.
       |tSPORTS MARKET SEGMENTS --|g8.|tAdvertising & 
       Sponsorships --|g9.|tAgents & Agencies --|g10.
       |tConcessions --|g11.|tFantasy Sports --|g12.|tFitness & 
       Health Clubs --|g13.|tGame Promotions --|g14.|tLicensing -
       -|g15.|tMemorabilia --|g16.|tSporting Goods --|g17.
       |tSports Halls Of Fame & Museums --|g18.|tSports Travel --
       |g19.|tStadiums & Arenas --|g20.|tSpeedways --|g21.
       |tTicketing --|gPART III.|tSPORTS MEDIA --|g22.|tSports 
       Television Broadcasting --|g23.|tSports Radio --|g24.
       |tSports Periodicals --|g25.|tNewspaper Sports Sections --
       |g26.|tSports Online --|g27.|tMobile-- 
505 80 |gPART IV.|tMAJOR EVENTS --|g28.|tCollege Football Playoff
       & Bowl Games --|g29.|tFIFA World Cup --|g30.|tIndianapolis
       500 --|g31.|tKentucky Derby --|g32.|tNBA Finals --|g33.
       |tNCAA Final Four --|g34.|tOlympic Games --|g35.|tRugby 
       World Cup --|g36.|tStanley Cup --|g37.|tSuper Bowl --|g38.
       |tWorld Series --|gPART V.|tPROFESSIONAL TEAM SPORTS --
       |g39.|tMajor League Baseball --|g40.|tNational Basketball 
       Association --|g41.|tNational Football League --|g42.
       |tNational Hockey League --|g43.|tMajor League Soccer --
       |g44.|tPremier League --|g45.|tMajor League Lacrosse --
       |g46.|tNational Lacrosse League --|g47.|tArena Football 
       League --|g48.|tMinor League Baseball --|g49.|tMinor 
       League Hockey --|g50.|tNBA Development League --|gPART VI.
       |tWOMEN'S SPORT LEAGUES --|g51.|tWomen's National 
       Basketball Association --|g52.|tLegends Football League --
       |g53.|tNational Pro Fastpitch --|g54.|tNational Women's 
       Hockey League --|g55.|tNational Women's Soccer League -- 
505 80 |gPART VII.|tCOLLEGIATE & HIGH SCHOOL SPORTS --|g56.
       |tCollege Athletic Programs --|g57.|tNCAA Sports --|g58.
       |tNCAA Football --|g59.|tNCAA Men's Basketball --|g60.
       |tNCAA Women's Basketball --|g61.|tHigh School Sports --
       |g62.|tYouth Team Sports --|gPART VIII.|tFIGHTING SPORTS -
       -|g63.|tBoxing --|g64.|tUltimate Fighting Championship --
       |g65.|tWorld Wrestling Entertainment --|gPART IX.|tGOLF --
       |g66.|tGolf Participation --|g67.|tMen's Tour --|g68.
       |tWomen's Tour --|g69.|tMajor Tournaments --|gPART X.
       |tMOTORSPORTS --|g70.|tIndyCar --|g71.|tNASCAR --|g72.
       |tFormula One --|g73.|tFormula E --|g74.|tNHRA Drag Racing
       --|g75.|tUnited SportsCar Championship --|g76.|tWorld Of 
       Outlaws --|g77.|tMotocross --|g78.|tSupercross --|gPART 
       XI.|tTENNIS --|g79.|tTennis Participation --|g80.|tMen's 
       Tours --|g81.|tWomen's Tours --|g82.|tMajor Tournaments --
505 80 |gPART XII.|tORGANIZED SPORTS/COMPETITIONS --|g83.|tAir 
       Racing --|g84.|tAmerica's Cup --|g85.|tBass Fishing & 
       Sportfishing --|g86.|tBowling --|g87.|tCompetitive 
       Cheerleading --|g88.|tCricket --|g89.|tCycling --|g90.
       |tDog Shows --|g91.|tEquestrian --|g92.|tEsports --|g93.
       |tEvents For Athletes With Disabilities --|g94.|tFigure 
       Skating --|g95.|tFitness & Strength Competitions --|g96.
       |tGymnastics --|g97.|tHorse Racing --|g98.|tInternational 
       Champions Cup --|g99.|tLacrosse --|g100.|tMarathons & 
       Endurance Events --|g101.|tRodeo --|g102.|tRoller Derby --
       |g103.|tRowing --|g104.|tRugby --|g105.|tSenior Games --
       |g106.|tSkiing & Snowboarding --|g107.|tSoccer --|g108.
       |tSoftball --|g109.|tState Games --|g110.|tSurfing --
       |g111.|tSwimming, Diving & Water Polo --|g112.|tTrack & 
       Field --|g113.|tTriathlons --|g114.|tVolleyball --|g115.
       |tX Games --|gAppendix A.|tAcademic Centers --|gAppendix 
       B.|tAnalysts --|gAppendix C.|tAssociations --|gAppendix D.
       |tPeriodicals --|gAppendix E.|tSports Commissions. 
588 0  Online resource; title from PDF title page (viewed 
       February 8, 2016). 
650  0 Sports|zUnited States|xMarketing|0http://id.loc.gov/
       authorities/subjects/sh2010114513|vHandbooks, manuals, 
       etc.|0http://id.loc.gov/authorities/subjects/sh99001300 
650  0 Sports|zUnited States|xMarketing|0http://id.loc.gov/
       authorities/subjects/sh2010114513|vStatistics.|0http://
       id.loc.gov/authorities/subjects/sh99001414 
650  0 Sports|xMarketing|0http://id.loc.gov/authorities/subjects/
       sh2010114553|vHandbooks, manuals, etc.|0http://id.loc.gov/
       authorities/subjects/sh99001300 
650  0 Sports|xMarketing|0http://id.loc.gov/authorities/subjects/
       sh2010114553|vStatistics.|0http://id.loc.gov/authorities/
       subjects/sh99001414 
650  0 Marketing research|zUnited States|0http://id.loc.gov/
       authorities/subjects/sh2010100714|vHandbooks, manuals, 
       etc.|0http://id.loc.gov/authorities/subjects/sh99001300 
655  4 Electronic books. 
655  7 Handbooks and manuals.|2lcgft|0http://id.loc.gov/
       authorities/genreForms/gf2014026109 
655  7 Statistics.|2lcgft|0http://id.loc.gov/authorities/
       genreForms/gf2014026181 
655  7 Handbooks and manuals.|2fast|0http://id.worldcat.org/fast/
       1423877 
655  7 Statistics.|2fast|0http://id.worldcat.org/fast/1423727 
700 1  Washington, Kelli D.,|0http://id.loc.gov/authorities/names
       /no2005063670|eauthor. 
710 2  Richard K. Miller & Associates,|0http://id.loc.gov/
       authorities/names/n87125747|epublisher. 
830  0 RKMA market research handbook series.|0http://id.loc.gov/
       authorities/names/no2014097631|x2472-5692 
956 40 |uhttp://proxy.opal-libraries.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1205929|zView online 
990    eBooks on EBSCOhost|bEBSCO eBook Business Collection|c2018
       -01-29|yNew collection netlibrary.business|5STU 
990    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America|c2017-01-27|5OHN 

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