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Author McNeilly, Mark.
Title Sun Tzu and the art of business : six strategic principles for managers / Mark R. McNeilly.
Imprint New York : Oxford University Press, 2012.
Edition Revised edition.

Author McNeilly, Mark.
Subject Sunzi, active 6th century B.C.
Strategic planning.
Description 1 online resource (x, 330 pages) : illustrations
polychrome rdacc
Edition Revised edition.
Bibliography Note Includes bibliographical references and index.
Contents Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.
Note Print version record.
ISBN 9780199921355 (electronic bk.)
0199921350 (electronic bk.)
0199782911 (pbk. ; alk. paper)
9780199782918 (pbk. ; alk. paper)
9780199782918 (pbk. alk. paper)
ISBN/ISSN 9786613428127
OCLC # 774293827
Additional Format Print version: McNeilly, Mark. Sun Tzu and the art of business. Rev. ed. New York : Oxford University Press, ©2012 9780199782918 (DLC) 2011003683 (OCoLC)699010188

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