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Author Schmitt, Bernd.
Title There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.
Imprint Upper Saddle River, NJ : Financial Times Prentice Hall, 2004.

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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Schmitt, Bernd.
Series Financial Times Prentice Hall books
Financial Times Prentice Hall books.
Subject Branding (Marketing)
Corporate image.
Customer relations.
Genre/Form Electronic books.
Alt Name Rogers, David L., 1970-
Vrotsos, Karen, 1960-
Description 1 online resource (xxxiii, 279 pages, 4 unnumbered pages) : illustrations.
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Note Print version record.
ISBN 0132044676 (electronic bk.)
9780132044677 (electronic bk.)
0130471194
OCLC # 73519538
Additional Format Print version: Schmitt, Bernd. There's no business that's not show business. Upper Saddle River, NJ : Financial Times Prentice Hall, 2004 0130471194 (DLC) 2003050877 (OCoLC)52214867