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Author Sheimo, Michael D., 1944-
Title Stock market rules : 70 of the most widely held investment axioms explained, examined, and exposed / Michael D. Sheimo.
Imprint New York : McGraw Hill, [1999]
Edition Second edition.

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Subject Investments -- Miscellanea.
Stock exchanges -- Miscellanea.
Alt Name NetLibrary, Inc.
Description vi, 313 pages : illustrations ; 24 cm
Edition Second edition.
Bibliography Note Includes bibliographical references and index.
Reproduction Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
ISBN 0071371230 (electronic bk.) : $18.95
OCLC # 45842954
Additional Format Original (DLC) 98045658 (OCoLC)40073990.
Table of Contents
1Sell the Losers and Let the Winners Run1
2Make Winners Win Big9
3Losers Demand Careful Strategy18
4It Is Better to Average Up Than to Average Down21
5Good Companies Buy Their Own Stock26
6Price Doubling Is Easy at Low Prices31
7Look for Insider Trading35
8Buy Low, Sell High43
9Buy High, Sell Higher48
10Buy on the Rumor, Sell on the News54
11Sell High, Buy Low58
12The Perfect Hedge Is Short against the Box66
13Never Short a Dull Market68
14Never Short the Trend71
15Never Buy a Stock Because It Has a Low Price75
16Beware the "Penny Stock"80
17Give Stop Orders Wiggle Room83
18Buy the Stock That Splits89
19Institutions Show Where the Action Is Now95
20Avoid Heavy Positions in Thinly Traded Stocks103
21There Are at Least Two Sides to a Story106
22Follow a Few Stocks Well108
23Be Wary of Stock Ideas from a Neighbor115
24Get Information before You Invest, Not After118
25Never Fight the Tape123
26Heavy Volume, the Price Rises - Light Volume, the Price Falls132
27Buy on Weakness, Sell on Strength138
28It Is Best to Trade "At the Market"142
29Understand the Types of Orders145
30Order Modifications Might Cause Delay147
31Remember That Others Might Have the Same Idea151
32Use Limit Orders as Insurance154
33Values Can Be Found Bottom Fishing159
34Heavily Margined, Heavily Watched163
35Winners Keep on Winning168
36Indicators Can Meet Overriding Factors171
37Take a Loss Quickly175
38Beware the Triple Witching Hour178
39Buy on Monday, Sell on Friday182
40Never Get Married to the Stock185
41Diversification Is the Key to Portfolio Management188
42Partial Liquidation Might Be the Answer192
43Act Quickly, Study at Leisure194
44Records Can Make Money196
45Fraud Is Unpredictable198
46Use Margin for Leverage Only202
47Avoid Overtrading204
48Buy When There's Blood in the Streets208
49Look for Divergence in Trends214
50Invest in What You Know Best219
51Buy Stock Cheaper with Dollar Cost Averaging221
52There's Always a Santa Claus Rally225
53There's Always a Year-End Sell-off229
54The First Week Determines the Year234
55It's Always a Bull Market240
56Watch the Bellwethers242
57Buy the Dips250
58Buy the Dow Dogs255
59A Trend Remains in Force until It Changes258
60It Depends on Support and Resistance263
61The Stock Market Predicts the Economy267
62There Is a Bear Market Coming269
63There Are More Advances in a Bear Market Than There Are Declines in a Bull Market273
64Use Protective Puts in Volatile Markets279
65The Stock Market Is a "Random Walk"283
66Use the Rule of 72 to Double286
67A Stock Price Splits When It Gets Too High289
68Join the Club293
69Small Stocks Make the "January Effect"297
70Invest According to Objectives301