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Author Schmitt, Bernd.
Title There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.
Imprint Upper Saddle River, NJ : Financial Times Prentice Hall, 2004.

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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Series Financial Times Prentice Hall books
Financial Times Prentice Hall books.
Subject Branding (Marketing)
Corporate image.
Customer relations.
Alt Name Rogers, David L., 1970-
Vrotsos, Karen, 1960-
Description 1 online resource (xxxiii, 279 pages, 4 unnumbered pages) : illustrations.
Bibliography Note Includes bibliographical references and index.
Note Print version record.
ISBN 0132044676 (electronic bk.)
9780132044677 (electronic bk.)
0130471194
OCLC # 73519538
Additional Format Print version: Schmitt, Bernd. There's no business that's not show business. Upper Saddle River, NJ : Financial Times Prentice Hall, 2004 0130471194 (DLC) 2003050877 (OCoLC)52214867