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Author Harfoush, Rahaf.
Title Yes we did : an inside look at how social media built the Obama brand / Rahaf Harfoush.
Imprint Berkeley, CA : New Riders, 2009.

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Author Harfoush, Rahaf.
Series Voices that matter
Voices that matter. http://id.loc.gov/authorities/names/no2003011275
Subject Obama, Barack.
Presidents -- United States -- Election -- 2008.
Presidential candidates -- United States.
Political campaigns -- United States.
Social media -- Marketing.
Social networks -- Computer network resources.
United States -- Politics and government -- 2001-2009.
Description 1 online resource (xiv, 199 pages) : color illustrations.
polychrome rdacc http://rdaregistry.info/termList/RDAColourContent/1003
Note My.barackobama.com.
Includes index.
Contents Part one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.
ISBN 9780321648716
0321648714
9780321631534
0321631536
8131750019
9788131750018
ISBN/ISSN 9786612432767
OCLC # 667059122
Additional Format Print version: Harfoush, Rahaf. Yes we did. Berkeley, CA : New Riders, 2009 9780321631534 (DLC) 2009464262 (OCoLC)373874025


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