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EBOOK
Author Newlands, Murray.
Title Online marketing : a user's manual / by Murray Newlands.
Imprint Wiley-Interscience ; John Wiley [distributor] ; Chichester, 2011.

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Author Newlands, Murray.
Subject Internet marketing.
Description 1 online resource (256 pages)
Contents 1. Social Media -- 2. Digital Branding -- 3. Company Websites -- 4. Blogging -- 5. Online PR and Blogger Outreach -- 6. Video Marketing -- 7. SEO -- 8. Email Marketing -- 9. Affiliate Marketing -- 10. Digital Advertising.
Introduction. Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing -- 1. Social Media -- Introduction -- The Basics -- How To Use It In Practice: Developing Your Social Media Practice -- Twitter -- Introduction -- Twitter Basics -- Advantages Of Twitter -- Twitter Overview -- How To Get Started Using Twitter -- Advanced Features -- Twitter Examples -- Advanced Uses Of Twitter -- The Future Of Twitter -- Twitter Tools And Resources -- Facebook -- Introduction -- Facebook Basics -- Example -- Advanced Uses Of Facebook -- What The Future Holds -- Facebook Tools And Resources -- YouTube -- Introduction -- Youtube Basics -- How To Use It In Practice -- Example -- Advanced Uses Of Youtube -- What The Future Holds -- Youtube Tools And Resources -- Linkedin -- Introduction -- Linkedin Basics -- How To Use It In Practice -- Advanced Uses -- What The Future Holds -- Tools And Resources -- 2. Digital Branding -- Introduction -- The Basics -- Your Company -- Personal Branding Within Your Company -- How To Use It In Practice -- Digital Branding Focus -- Where To Start -- 1. Get Noticed -- 2. Get Innovative -- 3. Get Relationships -- What To Do -- Personal Digital Branding -- Examples Of Digital Branding -- Pepsi Refresh: Www.Refresheverything.Com -- Trump (Donald, of Course!): Www.Trump.Com -- Advanced Uses In Digital Branding -- 1. Local Branding Influence -- 2. Digital Branding Whitepapers -- What The Future Holds For Digital Branding -- Tools And Resources -- Monitoring Tools -- 3. Company Websites -- Introduction -- The Basics -- What You Need -- How To Use It In Practice -- How To Keep Current -- How To Market Your Website -- Examples -- Marketing Website: Www.Sethgodin.Com -- Advanced Uses -- 1. Incorporate Your Blog -- 2. Incorporate Other Social Media -- 3. Incorporate Staff -- What The Future Holds -- 1. User-Friendly Websites -- 2. Social Media As A Website -- Tools And Resources -- 1. Hubspot -- 2. Websitetips -- 3. Angelfire -- 4. Blogging -- Introduction -- The Basics -- Audience -- Purpose -- How To Set Up A Blog -- Wordpress Vs Blogger -- Wordpress.Com Vs Wordpress.Org -- How To Use It In Practice -- Choosing Your Theme -- Step By Step On How To Write A Basic Post -- Once You Start Writing, These Two Things Will Happen -- Examples -- Chris Brogan (Www.Chrisbrogan.Com) -- The Huffington Post (Www.Huffingtonpost.Com) -- Advanced Uses -- What The Future Holds -- 1. Mobile -- 2. Tablet -- 3. Youth -- 4. New Layouts -- Tools And Resources -- 1. Lorelle On Wordpress (Www.Lorelle. Wordpress.Com) -- 2. Webinknow (Www.Webinknow.Com) -- 3. Problogger (Www.Problogger.Net) -- 4. The Business Of Blogging And New Media (Www.Chrisg.Com) -- 5. Copyblogger (Www.Copyblogger.Com) -- 6. Murraynewlands.Com -- 5. Online PR and Blogger Outreach -- Introduction -- Blogger Outreach As Public Relations -- Social Media As Public Relations -- Search Engine Optimization As Public Relations -- Brand Monitoring As Public Relations -- The Basics -- Blogger Outreach -- Social Media -- Search Engine Optimization -- Brand Monitoring -- How To Use It In Practice -- Blogger Outreach -- Making Your Pitch -- After The Post -- Social Media -- Search Engine Optimization -- Brand Monitoring -- Free Options -- Advanced Uses -- Blogger Outreach -- Social Media -- Search Engine Optimization -- Brand Monitoring -- What The Future Holds -- Blogger Outreach -- Social Media -- Search Engine Optimization -- Brand Monitoring -- Tools And Resources -- Blogger Outreach -- Social Media -- Search Engine Optimization -- Brand Monitoring -- 6. Video Marketing -- Introduction -- The Basics -- On Your Blog -- Outside The Office -- In Your Marketing -- How To Use It In Practice -- To Start Putting Videos On Youtube -- On Your Blog -- Outside The Office -- In Your Marketing -- How Your Video Can Get Noticed, and Maybe "Go Viral" -- Examples -- 1. Viral Video: Nike "Write The Future" Campaign -- 2. Personalization: Murraynewlands.Com -- 3. Interviews -- Advanced Uses -- 1. User Generated Videos -- 2. Real Time -- 3. Consumer Reviews -- What The Future Holds -- Tools And Resources -- 1. Video Tracking -- 2. Video Creation And Editing -- 3. Live Streaming -- 7. SEO -- Introduction -- The Basics -- Keywords -- Things To Consider -- How To Use It In Practice -- 1. Domain Names -- 2. Content -- 3. Content Structure -- 4. Link Value -- 5. Internal Linking -- 6. External Linking -- Examples -- Chris Brogan (Www.Chrisbrogan.Com) -- Horse Racing -- Advanced Uses -- Analytics And Monitoring -- Social Media -- Multimedia Content Creation -- Guest Blogging -- What The Future Holds -- Tools And Resources -- 8. Email Marketing -- Introduction -- The Basics -- What To Think About To Make Your Email Marketing Campaign Work -- How To Use It In Practice -- Planning -- Execution -- Tracking -- Examples -- 1. Email Marketing Service -- 2. Email Marketing Campaigns -- Advanced Uses -- What The Future Holds -- Tools And Resources -- Recommended Email Marketing Providers -- 9. Affiliate Marketing -- Introduction -- The Basics -- Types Of Affiliates -- How To Use It In Practice -- In House Affiliate Software Or Using An Affiliate Network -- Examples -- Amazon.Com -- Reward Affiliates -- Advanced Uses -- Social Media Affiliates -- What The Future Holds -- Mobile And Location-Based Affiliates -- Group Purchasing -- Tools And Resources -- 10. Digital Advertising -- Introduction -- The Basics -- 1. Adwords -- 2. Facebook Ads -- 3. Promoted Tweets -- 4. Different Types Of Banners -- How To Use It In Practice -- 1. Adwords -- 2. Facebook -- 3. Promoted Tweets -- 4. Banner Ads -- Examples -- 1. Google Adwords -- 2. Facebook Advertising -- 3. Promoted Tweets -- 4. Banner Ads -- Advanced Uses -- Adwords -- Facebook And Promoted Tweets: Integration -- Banner Ads: Standing Out, and Counting -- What The Future Holds -- 1. Increasingly Targeted -- 2. Mobile Integration -- 3. Relevance -- Tools And Resources -- Adwords -- Facebook Advertising -- Twitter.
Summary What is SEO anyway?What does affiliate marketing actually mean?Who actually watches corporate videos online?What's the difference between a digital brand and a 'real' one?The internet has changed how most people do their jobs beyond recognition. Sometimes that's quite exciting, and other times it's pretty frightening. Online Marketing: A Users Manual has all the answers. Murray Newlands, an international expert on making the most of online marketing, tells you the basics behind the key aspects of online marketing, how you can use it, how you can use it even better, and looks at what the future.
Note Print version record.
ISBN 9780470973844 (Cloth)
0470973846 (Cloth)
ISBN/ISSN 9786613246752
OCLC # 752064954
Additional Format Print version: 9786613246752


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