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EBOOK
Author Craven, Robin E.
Title The complete idiot's guide to meeting and event planning / by Robin E. Craven and Lynn Johnson Golabowski with D'Etta Waldoch.
Imprint New York, N.Y. : Alpha Books, 2006.
Edition 2nd ed.

LOCATION CALL # STATUS MESSAGE
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Craven, Robin E.
Subject Business meetings -- Planning.
Congresses and conventions -- Planning.
Special events -- Planning.
Alt Name Johnson Golabowski, Lynn.
Waldoch, D'Etta.
Add Title Meeting and event planning
Complete idiot's guide
Description 1 online resource (370 pages) : illustrations
Edition 2nd ed.
Contents pt. 1. Bird's-eye view -- 1. What is a meeting or event, anyway? --Meetings are big business -- Who are these planning professionals? -- Determining the purpose of a meeting or event -- What are meetings, and what are events? -- For-profit and not-for-profit perspectives -- The Sarbanes-Oxley Act (SOX) -- Least common denominators -- The right timing : date and time -- The right place : venue -- The right people : attendees -- The right message : speakers -- The right scoop : agenda -- 2. Goals and objectives : critical from the start -- Why bother with goals and objectives? -- The big picture : goals -- The smaller picture : objectives -- Getting down to work -- Scenario #1 : Happy Camper Company -- Scenario #2 : Big Association of Rare Cat Owners (BARCO) -- Roll up your sleeves -- What? More objectives? -- The preliminary agenda -- Continued support from the planning committee -- Who's the boss? -- 3. Time to evaluate : was it worth it? -- Who cares? -- The attendee : I've gotta attend another meeting? -- The planner : I've gotta plan another meeting? -- The sponsor : I've gotta fund another meeting? -- Measuring return on investment (ROI) -- Hard dollars and sense -- When losing money makes cents -- Measure the success of your meeting -- Evaluation forms -- Audience response system -- Keeping up with history -- Exhibitor perspective -- Use the information! -- 4. Meeting industry resources : who ya gonna call? -- Websites -- Associations -- Trade and other publications -- Convention and visitor bureaus (CVBs) -- Destination management companies (DMCs) -- To CVB or DMC? -- National or global sales offices (NSOs/GSOs) -- Industry experts -- MeetingsCoach -- MIMlist Meeting Matters -- Weblogs ("Blogs") -- Meeting management companies (MMCs) -- 5. Planning and technology : soft-where? World-wide-what? -- Do it yourself -- Meeting and event management packages -- Registration and a whole lot more -- Room diagramming -- Name badges -- Site selection online -- Other online resources -- Current trends of the trade -- The registration process -- Site inspections -- Templates and toolsets -- Meetings that are not face to face -- 6. Focus on the special event -- A smorgasbord of events -- Making the event memorable -- More than little drink umbrellas : the theme -- Think outside the box -- Checklist for events at alternative venues -- A marriage made in sponsorship heaven -- "Fun"-raising -- Four key considerations -- Master schedule -- Contingency plans : risk management and safety -- Entertainment -- Volunteers -- 7. Supplier secrets no more : where communication is key -- Initial contact -- Your business under a microscope -- Hotel tag teams -- The details, please -- Sales managers just wine and dine, not!
pt. 2. First things first -- 8. Creating and following a timeline -- Timeline types -- Key elements, key dates -- Begin at the end -- Stay on track -- 9. Budgeting : dollars and common sense -- Everything has a price -- Big ticket items : up for bid -- Building a budget -- Expenses -- Fixed vs. variable costs -- Revenue -- Cost-saving ideas -- 10. Site selection and RFPs -- It's all about location -- Write the right RFP -- Meeting/event scoop -- RFP by fax, snail mail, e-mail, or online? -- Ask and you may receive -- Special accommodations -- The Americans with Disabilities ACT (ADA) -- See it up close and personal -- Guided tours -- Front of the house -- Back of the house -- Site checklist -- Virtual inspections and colleague recommendations -- Decisions, decisions, decisions -- Inform the suppliers -- Announce your decision -- 11. Negotiating the best deal -- Vendors you need -- Needs, wants, and everything in between -- Everything's negotiable (almost) -- Attrition -- Meeting room rental -- Unexpected charges -- Written documents -- Non-negotiables -- Music licensing -- Service charges, gratuities, and Uncle Sam -- Insurance -- 12. Hotel contracts : signing on the dotted line -- It's more than dates, rates, and space -- General provisions and guestroom issues -- Meeting/event space provisions -- Food and beverage --Understanding contract damages -- General contract damage rules -- Exhibit space provisions -- Cancellation or termination? -- Beyond your control -- People provisions -- More legal terminology -- 13. Marketing, early and often -- The marketing message -- Marketing philosophy -- Scenario #1 : you have to attend the sales meeting -- Scenario #2 : please come to this meeting -- Getting the word out -- Hard copy -- Promotions in cyberspace -- Ads -- Media -- Partnering : if you can't beat 'em, join 'em -- Timing is key -- 14. Exhibits and expositions : should you do it? -- Exposition or tradeshow? -- Weighing the options -- Location, location, location (again) -- How facilities sell exhibit space -- How to sell space to exhibitors -- Exposition services contractor (ESC) -- Determining potential exhibitors -- The exhibit prospectus -- Rules and regs -- Issues onsite -- Set up and move in -- The hook -- Tear down and move out -- Got the itch? Want to learn more?
pt. 3. Care and feeding -- 15. The meeting setup -- Seating is important : understanding room configurations -- Math for meetings : setup specs -- Know and understand your audience -- Interactive sessions -- Breakout seating : the fire art of educated guessing -- Session monitors -- Floor plans -- Setting the ground rules or "norms" for the meeting -- 16. The stuff that meetings and events are made of -- Vendors everywhere -- Name badges and ribbons -- Totes and carryalls -- Awards and special recognition -- Giveaways and amenities -- At the meeting -- Amenities in the guest room -- The selection is endless -- Trinkets at the tradeshow -- "Logo it" -- Everything under the sun -- 17. Yakety-yak : working with speakers -- Setting the stage for excellence -- Where do you find speakers? -- Hired guns -- Hiring the hired guns -- Effective speaker contracts -- Breakout speakers and other one-shot deals -- Call for presentations (CFP) -- Meeting/event scoop sheet -- Books, tapes, and other sale items -- Taping and publication release -- Book and tape sales -- Getting them there and other VIP issues -- Speaker ready room or green room -- Cancellations, no-shows, and your backup plan -- Monitors -- Speaker support : handle with care -- Rehearse, rehearse, rehearse -- 18. Planes, trains, and automobiles : working with transportation providers -- Getting there -- Before they head out -- Meet and greet -- Ground transportation -- Driving directions -- Moving the masses -- City-wides -- 19. Food and beverage management -- Pop quiz -- A few rules to get you started -- Breakfast -- Breaks -- Lunch -- Dinner -- Receptions -- Liquor liability -- Tricks of the trade -- Banquet event orders -- Guarantees -- Service and presentation -- Special needs -- 20. Strategies for working with audio-visuals -- What is A/V, anyway? -- Know what you need -- The visual basics -- The audio basics -- Audiotaping -- Media options : satellite, video, audio, and Web conferencing -- Professional A/V production -- 21. Meeting registration and housing reservations -- Designing your meeting registration form -- Developing your registration database -- Registration made easy -- Registration the old-fashioned way -- Online meeting registration -- Meeting registration cancellations -- Hotel reservation : "heads in beds" -- Housing reservation forms -- Housing bureau -- Rooming list -- Call-in or online hotel reservations.
pt. 4. Center stage and beyond -- 22. The final stretch : what to expect onsite -- You're here! -- Setting up your onsite conference office -- A quick tour -- Your master list -- Convention or meeting resume -- Rooming list, keep on top of it! -- Your role -- Too many chiefs -- You're responsible -- Meetings about your meeting -- Pre-convention meeting -- Daily chats -- Post-convention meeting -- The three R's, review, review, review -- The master bill : review before you go -- 23. Ready, set, show time! -- Registration setup considerations -- Staffing and training -- Signage -- Behind the scenes -- Welcome to my (early!) morning -- Mid-morning relay race -- Meals : come and get it! -- Bumps in the road -- Problem solving -- The home stretch -- 24. Safety and security -- What is a crisis? -- Your motto : be prepared -- Written contingency plans -- Professional security services -- Educating yourself -- Other minor frustrations -- Last-minute request -- Oh, puleese! -- 25. It's not over 'til it's over -- Paying the bills -- Tipping ... didn't we do that? -- Tabulating the evaluations -- Final facility reports -- Your final report -- Ethics -- To fam or not to fam -- The debate on the rebate -- Other ethical issues -- 26. For suppliers only (planners may take a peek) -- Six ways to lose a customer -- Six steps to a great partnership -- Know your property/product/service -- Site visits -- Know these things, too -- Prepare to solicit -- Educate the customer -- Inquiry calls -- Preparing a proposal -- Contracts -- Anticipate needs -- Provide their meeting history -- Statistics -- Observations -- 27. Meeting industry certification -- Certification : is if for you? -- Higher education -- Degrees/certificates -- Distance learning -- Professional associations -- Continuing education units (CEUs) -- Conferences and seminars -- Get a job! Get a life! -- 28. Keeping cool under pressure -- How much more can I take? -- Who's clueless? -- What's so hard about that? -- Look out for #1 -- Get a coach -- Friends and family -- When the going gets tough -- The office never closes -- Juggling multiple meetings -- Staying ahead -- A. Sample forms and checklists -- B. Meeting-related Websites -- Index.
Bibliography Note Includes bibliographical references and index.
Note English.
ISBN 9781436294034 (electronic bk.)
1436294037 (electronic bk.)
9781436299220 (electronic bk.)
1436299225 (electronic bk.)
9781440625930 (electronic bk.)
144062593X (electronic bk.)
1592574629
9781592574629
ISBN/ISSN 9781592574629
OCLC # 451877730
Additional Format Print version: 9781592574629 (DLC) 2005935926 (OCoLC)64401352


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