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Title Econometric models in marketing / edited by P.H. Franses, A.L. Montgomery.
Imprint Amsterdam ; New York : JAI, 2002.

Series Advances in econometrics ; 16
Advances in econometrics ; 16.
Subject Marketing -- Econometric models.
Alt Name Franses, Philip Hans, 1963-
Montgomery, A. (Alan)
Description 1 online resource (ix, 350 pages) : illustrations
Bibliography Note Includes bibliographical references.
Contents Econometric models in marketing: Editor's introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden -- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev -- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Großmann, Heinz Holling, Rainer Schwabe -- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- 'New and improved' direct marketing: A non-parametric approach / Racine S. Jeffrey -- Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach / Albert C. Bemmaor, Udo Wagner -- Market structure across stores: An application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh -- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap -- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- A study of 'spurious regression' and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan -- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons.
Summary In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.
Note Print version record.
ISBN 9780080545226 (electronic bk.)
008054522X (electronic bk.)
9781849501422 (electronic bk.)
1849501424 (electronic bk.)
0762308575
9780762308576
OCLC # 173258289
Additional Format Print version: Econometric models in marketing. Amsterdam ; New York : JAI, 2002 0762308575 9780762308576 (DLC) 2002281798 (OCoLC)49941736



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