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EBOOK
Author Mansfield, Heather.
Title Mobile for good : a how-to fundraising guide for nonprofits / Heather Mansfield.
Imprint New York : McGraw-Hill Education, [2014]

LOCATION CALL # STATUS MESSAGE
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Author Mansfield, Heather.
Subject Nonprofit organizations -- Marketing.
Nonprofit organizations -- Internet marketing.
Fund raising.
Social marketing.
Description 1 online resource (ix, 244 pages)
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Contents pt. 1: Create and implement a mobile and social fundraising strategy: Nonprofit technology and fundraising -- Get organized -- Websites -- Email communications -- Online fundraising -- Mobile fundraising -- pt. 2: Create and maintain a mobile and social media content strategy: Multichannel communications and fundraising -- Content creation and integration -- pt. 3: Using mobile and social networks to distribute content: Facebook -- Twitter -- Google+ -- Linkedin -- YouTube -- Pinterest, Instagram, and Tumblr -- pt. 4: Mobile and social media campaigns for the advanced nonprofit: Real-time communications and fundraising -- New media managers.
Note Print version record.
ISBN 9780071825276 (electronic bk.)
0071825274 (electronic bk.)
0071825274 (e-ISBN)
9780071825467
0071825460
OCLC # 881469517
Additional Format Print version: Mansfield, Heather. Mobile for good 9780071825467 (DLC) 2013041725 (OCoLC)857402124


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