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Author Fuchs, Christoph,
Title Mastering disruption and innovation in product management : connecting the dots / Christoph Fuchs, Franziska J. Golenhofen.
Imprint Cham, Switzerland : Springer, [2019].

View online
View online
Author Fuchs, Christoph,
Series Management for professionals.
Management for professionals.
Subject Product management.
Business logistics.
Alt Name Golenhofen, Franziska J.,
Description 1 online resource.
Bibliography Note Includes bibliographical references.
Note Online resource; title from PDF title page (Ebsco, viewed September 18, 2018).
Contents Intro; Foreword; Acknowledgement; Contents; 1: Introduction; Part I: Imperative and Fundamental Concepts; Change Happens; 2: Disruptive Innovation; 2.1 Introduction; Example: Siemens Misses a Dramatic Paradigm Shift; 2.2 Defining Relevant Terminology; 2.3 Complementary Thoughts on Christensens Theory of Disruptive Innovation; 2.4 The DNA of Disruptive Change; 2.5 Disruptive Innovation with Different DNA; 2.6 Disruptive Innovation with Same DNA; 2.7 Theory of Disruption Waves or the Modulation of Disruption; 2.8 Benefit of a Unified View on Disruption; 2.9 Relativity of Disruption.
2.10 Typical Warning Signals for Disruptive Threats2.11 Summary; References; 3: Form Follows Function: Systems Engineering; 3.1 Form Follows Function; 3.2 Function Often Follows Form; 3.3 Defining Concept and Architecture; 3.4 Realizing the Products Architecture; 3.4.1 Architectural Process; 3.4.2 The System/Product Architect; Simplifying Complexity; Role of the System Architect; 3.4.3 Two Architecture Types: Integral or Modular; 3.5 Summary; References; Part II: Frameworks; 4: Market Understanding; 4.1 We Know Our Customers! ... Really?; 4.2 Understanding Your Market.
4.2.1 Market Segmentation for Multiple Business Questions4.2.2 Market Segmentation for Multiple Segmentation Criteria; 4.2.3 Identifying a Customers ̀̀Job to Be Done; 4.3 Differentiating Market Segmentation from Design Thinking; 4.4 How to Do a Market Segmentation; 4.5 Summary; References; 5: Creating Customer Value Through Design Thinking; 5.1 Introduction; 5.2 What is Design Thinking?; 5.2.1 Thinking Like a Designer; 5.3 When to Use Design Thinking?; 5.4 What is Comprehensive Understanding?; 5.4.1 Defining Understanding; 5.4.2 The Different Levels of Understanding.
5.5 Phases of Design Thinking5.5.1 Empathy for Individuals; The Three Types of Empathy; Getting to What Matters; 5.5.2 Empathy in the B2B Context; 5.5.3 Define; 5.5.4 Ideation; 5.5.5 Prototyping and Testing; 5.5.6 Scaling; 5.6 Summary; References; 6: Design to Value (DTV); 6.1 Is Value Different from Price?; 6.2 Defining Value in Product Development; 6.3 Lifecycle Cost; 6.4 The Framework; 6.4.1 Essential Toolbox; 6.4.2 Measuring Value; Measuring functionality:; Measuring costs:; Example:; 6.4.3 Design to Value Versus Value Proposition Design; 6.4.4 When to Apply the Framework.
6.5 How to Apply the Framework6.6 Summary; References; 7: Modular Design and Platforms; 7.1 Introduction; 7.2 What is Modularization?; 7.2.1 What Type of Products May be Modularized?; 7.3 Modularization: A Strategic Lever for Innovation; 7.3.1 Why and How Modular Architectures Enable Disruption; 7.3.2 Why Do Integral Architectures Emerge?; 7.3.3 When Do Products Become Commodities?; 7.3.4 How to Avoid the Commoditization Trap?; 7.4 Platforms; 7.4.1 Core Platform Versus Inclusive Platform; 7.4.2 Three Common Misunderstandings About Platform Design; 7.4.3 The Way to Go: Modular Platforms.
Summary This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on How to surf on the waves of innovation and the principle of zform follows functiony (System Architecture), it introduces and connects concepts like Market Understanding,Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks. But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality. Dr. Robert Neuhauser, Executive VP and Global Head People and Leadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis. Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and Engineering Systems, Editor-in-Chief Systems Engineering.
ISBN 9783319935126 (electronic bk.)
3319935127 (electronic bk.)
9783319935119 (print)
ISBN/ISSN 10.1007/978-3-319-93512-6
OCLC # 1052566432

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