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Conference World Marketing Congress (2014 : Lima, Peru), issuing body.
Title Marketing challenges in a turbulent business environment : proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / Mark D. Groza, Charles B. Ragland, editors.
Imprint Cham : Springer International Publishing : Imprint : Springer, 2016.
Edition First edition 2016.

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Conference World Marketing Congress (2014 : Lima, Peru), issuing body.
Series Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,. 2363-6165
Subject Marketing -- Congresses.
Alt Name Groza, Mark D.,
Ragland, Charles B.,
Description 1 online resource (XXIII, 733 pages) : 27 illustrations.
Edition First edition 2016.
Summary Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in todays emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Contents AMS Executive Committee (2014-2016):; AMS Board of Governors; 2014 AMS World Marketing Congress Conference Chairs; 2014 AMS World Marketing Congress Track Chairs; 2014 AMS World Marketing Congress Reviewers; Contents; Engineered Customer Referrals: Prevalence and Antecedents; Introduction; Theoretical Background; Study 1; Study 2; Discussion and Implications; Norwegian Best Practice of Sustainable Business Models; References: Available upon request; Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries; Introduction; Transition and Consumer Emotional Stress.
Migration of Self-Construals and Social Transition Self-Concept and Cultural Transition; Taxonomy of Cultural Transition; Discussion and Implications for Theory and Practice; Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings; Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages; Outline Placeholder; Social Media in Higher Education: An Investigation into UG Marketing Education in the UK; Introduction; Research Methods; Results and Discussion; Survey of Marketing Academics; Student Attitudes Towards SM Use in Marketing Education.
ConclusionsThe Influence of Product Color on Perceived Weight and Consumer Preference; Outline Placeholder; Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?; Introduction; Literature Review and Hypothesis Development; Methodology; Results; Conclusion and Implications for Theory and Practice; Drivers of Long-Term Savings from a Consumers' Behavioral Perspective: A Large-Scale Empirical Investigation; A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments; Outline Placeholder.
Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District CharacteristicsOutline Placeholder; Building a Theoretical Model of Trust in Direct-to-Consumer Advertising; Outline Placeholder; Relational Capability in a Key Outsourced Supplier-Buyer Relationship; "Can You Do Something About the Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer; Assessing the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study of German DAX 30 Companies.
Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging MarketsIntroduction; The Customer-Based Corporate Reputation Scale; Validating the 2009 CBCR Scale in South Africa; Rationale for the Current Study; Methodology; Questionnaire Used in the Study; Method of Data Collection and Sample Characteristics; Findings of the Study with the DNK Option; Discussion and Implications for Management; Limitations and Future Research Opportunities; Annexure A; References.
Bibliography Note Includes bibliographical references.
Note Description based on print version record.
ISBN 9783319194288 (electronic bk.)
3319194283 (electronic bk.)
9783319194271
3319194275
ISBN/ISSN 10.1007/978-3-319-19428-8
OCLC # 936564984
Additional Format Print version: 9783319194271


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