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Author Henricks, Barbara Cave,
Title Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton.
Imprint Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]
Edition First edition.

Author Henricks, Barbara Cave,
Series A BK business book.
BK business book.
Subject Internet in public relations.
Internet marketing.
Digital media.
Information technology -- Social aspects.
Alt Name Shelton, Rusty,
Description 1 online resource (vi, 180 pages) : illustrations.
Edition First edition.
Bibliography Note Includes bibliographical references (pages 158-160) and index.
Contents Welcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy.
Summary This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.
Note Print version record.
ISBN 9781626565814 (electronic bk.)
1626565813 (electronic bk.)
9781626565807 (pbk.)
1626565805 (pbk.)
OCLC # 962389639
Additional Format Print version: Henricks, Barbara Cave. Mastering the new media landscape. First edition. Oakland, CA : Berrett-Koehler Publishers, Inc., [2016] 9781626565807 1626565805 (DLC) 2015041814 (OCoLC)914227334.

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