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Author Hutchison, Thomas W. (Thomas William)
Title Record label marketing / Thomas W. Hutchison, Amy Macy, Paul Allen.
Imprint Burlington, MA : Focal Press, 2006.

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Subject Music trade.
Sound recordings -- Marketing.
Sound recording industry.
Alt Name Macy, Amy.
Allen, Paul, 1946-
Description 1 online resource (xvi, 410 pages) : illustrations (some color), maps, facsimiles
Bibliography Note Includes bibliographical references and index.
Contents Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
Note Print version record.
ISBN 9780080468495 (electronic bk.)
0080468497 (electronic bk.)
9781136124532
1136124535
0240807871
9780240807874
OCLC # 191686154
Additional Format Print version: Hutchison, Thomas W. (Thomas William). Record label marketing. Burlington, MA : Focal Press, 2006 0240807871 9780240807874 (DLC) 2006273784 (OCoLC)64388755