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Author Hutchison, Thomas W. (Thomas William)
Title Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.
Imprint Burlington, MA : Focal Press, 2010.
Edition Second edition.

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Subject Music trade.
Sound recordings -- Marketing.
Sound recording industry.
Alt Name Macy, Amy.
Allen, Paul, 1946-
Description 1 online resource (xii, 449 pages) : illustrations
Edition Second edition.
Note digitized 2010 HathiTrust Digital Library committed to preserve pda
Bibliography Note Includes bibliographical references and index.
Contents Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
Access Use copy Restrictions unspecified star
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
Summary Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become esse.
Note Print version record.
ISBN 9780240813936 (electronic bk.)
0240813936 (electronic bk.)
9780240812380 (pbk. ; alk. paper)
0240812387 (pbk. ; alk. paper)
OCLC # 680426976
Additional Format Print version: Hutchison, Thomas W. (Thomas William). Record label marketing. 2nd ed. Burlington, MA : Focal Press, 2010 (DLC) 2009025114 (OCoLC)405107654