Introduction -- Marketing concepts and definitions -- Market segmentation and consumer behavior -- Market research -- The value of branding in the music business -- The marketing plan -- The U.S. industry numbers -- Label operations -- Record label finances -- Publicity -- Social media -- The business of radio -- Promotion, airplay, and the charts -- Music video -- Music distribution and music retailing -- Technology and the music business -- Tour support and sponsorship -- Grassroots marketing -- Advertising in the recording industry -- Epilogue.
Text this item to your phone! Text message will contain the location, call number, and title of the item on this page. Texting may not work for items with multiple volumes. WARNING: Texting fees may apply. close