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EBOOK
Author Macy, Amy,
Title Record label marketing : how music companies brand and market artists in the digital era / Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchison.
Imprint New York, NY ; Abingdon, Oxon : Focal Press, 2016.
Edition Third edition.

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Subject Music trade.
Sound recordings -- Marketing.
Sound recording industry.
Alt Name Rolston, Clyde,
Allen, Paul, 1946-
Hutchison, Thomas W. (Thomas William),
Description 1 online resource
Edition Third edition.
Bibliography Note Includes bibliographical references and index.
Note Vendor-supplied metadata.
Contents Introduction -- Marketing concepts and definitions -- Market segmentation and consumer behavior -- Market research -- The value of branding in the music business -- The marketing plan -- The U.S. industry numbers -- Label operations -- Record label finances -- Publicity -- Social media -- The business of radio -- Promotion, airplay, and the charts -- Music video -- Music distribution and music retailing -- Technology and the music business -- Tour support and sponsorship -- Grassroots marketing -- Advertising in the recording industry -- Epilogue.
ISBN 9781134705481 (electronic bk.)
1134705484 (electronic bk.)
0415715148 (pbk.)
9780415715140 (pbk.)
9780415715157 (hardback)
0415715156 (hardback)
9781315882055 (ebook)
1315882051 (ebook)
9781134705559
1134705557
9780415715140
OCLC # 930083216