Return to home page
Searching: Otterbein library catalog
Record 4 of 5
  Previous Record Previous Item Next Item Next Record
 
EBOOK
Author Hutchison, Thomas W. (Thomas William)
Title Web marketing for the music business / Tom Hutchison.
Imprint Boston : Focal Press, 2008.

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
LOCATION CALL # STATUS MESSAGE
 OHIOLINK SAFARI EBOOKS    ONLINE  
View online
Subject Music trade.
Internet marketing.
Description 1 online resource (xiv, 290 pages) : illustrations
Bibliography Note Includes bibliographical references and index.
Contents Ch. 1. Development of Music Marketing on the Internet -- Ch. 2. State of the Market -- Ch. 3. Overall Music Marketing Strategy -- Ch. 4. Domains and Hosts: Nuts and Bolts -- Ch. 5. Creating the Web Site -- Ch. 6. HTML and Scripts -- Ch. 7. Optimizing and Monitoring Your Web Site to Increase Visitation -- Ch. 8. Audio and Video for Your Web Site -- Ch. 9. E-commerce: Product Ordering and Fulfillment -- Ch. 10. Finding Your Online Market -- Ch. 11. Successful Promotion on the Web -- Ch. 12. Social Networking Sites -- Ch. 13. Internet Obstacles -- Ch. 14. Mobile Media -- Ch. 15. Mobile Musk Marketing -- Online Resources for the Music Business.
Note Print version record.
ISBN 9780240810447 (pbk. ; alk. paper)
9780080888187 (electronic bk.)
0080888186 (electronic bk.)
OCLC # 646767543
Additional Format Print version: Hutchison, Thomas W. (Thomas William). Web marketing for the music business. Boston : Focal Press, 2008 (DLC) 2008020851.