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EBOOK
Author Hutchison, Thomas W. (Thomas William)
Title Web marketing for the music business / Tom Hutchison.
Imprint Burlington, MA : Focal Press, 2013.
Edition Second edition.

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Subject Music trade.
Internet marketing.
Description 1 online resource (xii, 292 pages) : illustrations
Edition Second edition.
Bibliography Note Includes bibliographical references and index.
Contents Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing.
Note Print version record.
ISBN 0240823850 (electronic bk.)
9780240823850 (electronic bk.)
9781136122217
1136122214
9780240823706 (paper back)
0240823702 (paper back)
9781136122224
1136122222
OCLC # 829387639
Additional Format Print version: Hutchison, Thomas W. (Thomas William). Web marketing for the music business. 2nd ed. Burlington, MA : Focal Press, 2013 9780240823706 0240823702 (DLC) 2012031320