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Title Messaging for engineering : from research to action / Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.
Imprint Washington, District of Columbia : National Academies Press, [2013]
©2013

Subject Communication in engineering.
Engineering -- Social aspects -- United States.
Engineers -- Public relations -- United States.
Alt Name National Academy of Engineering. Committee on Implementing Engineering Messages,
National Academy of Engineering,
National Academy of Engineering. Committee on Public Understanding of Engineering Messages. Changing the conversation.
Description 1 online resource (96 pages) : illustrations (chiefly color)
Note "This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.
Bibliography Note Includes bibliographical references.
Contents 1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.
Note Print version record.
ISBN 9780309261814 (electronic bk.)
0309261813 (electronic bk.)
9780309261807 (paperback)
0309261805 (paperback)
OCLC # 880440019
Additional Format Print version: Messaging for engineering : from research to action. Washington, District of Columbia : National Academies Press, [2013] xii, 82 pages ; 23 cm 9780309261807 (DLC) 10863951


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