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EBOOK
Author Ringrow, Helen,
Title The language of cosmetics advertising / Helen Ringrow.
Imprint London : Palgrave Macmillan, [2016]
2016

LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
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LOCATION CALL # STATUS MESSAGE
 OHIOLINK SPRINGER EBOOKS    ONLINE  
View online
Author Ringrow, Helen,
Series Palgrave pivot
Palgrave pivot.
Subject Advertising -- Cosmetics.
Communication in marketing.
Sociolinguistics.
Corpora (Linguistics)
Description 1 online resource.
Bibliography Note Includes bibliographical references and index.
Contents Chapter 1: Beauty advertising in a cross-cultural context -- Chapter 2: Language, gender, and advertising -- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body -- Chapter 4: Femininity as a sensual identity -- Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free? -- Chapter 6: The case for Feminist Critical Discourse Analysis.
Summary This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives. Helen Ringrow is Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen's University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.-- Provided by publisher.
Note Print version record.
ISBN 9781137557988 (electronic bk.)
1137557982 (electronic bk.)
9781137557971
1137557974
ISBN/ISSN 10.1057/978-1-137-55798-8
OCLC # 962721868
Additional Format Print version: Ringrow, Helen. Language of cosmetics advertising. London : This Palgrave Pivot imprint is published by Springer Nature, [2016] 9781137557971 (OCoLC)964919579



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