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Author Robinson, Alan G.
Title Corporate creativity : how innovation and improvement actually happen / Alan G. Robinson & Sam Stern.
Imprint San Francisco : Berrett-Koehler Publishers, [1997]

Author Robinson, Alan G.
Subject Creative ability in business.
Technological innovations -- Management.
Organizational learning.
Alt Name Stern, Sam, 1950-
Description 1 online resource (ix, 277 pages)
polychrome rdacc
Bibliography Note Includes bibliographical references (pages 249-258) and index.
Contents Cover; Preliminaries; Table Of Contents; Acknowledgments; Introduction: The Power of the Unexpected; Chapter One: The True Nature of Corporate Creativity; Chapter Two: How Preconceptions Limit Corporate Creativity; Chapter Three: What Do We Really Know About Creativity?; Chapter Four: The Deadline of Simple Suggestion System and the Rise of a New Generation; Chapter Five: How Misalignment Shuts Down Creativity; Chapter Six: Alignment: The First Essential Element; Chapter Seven: Self-Initiated Activity; Chapter Eight: Unofficial Activity; Chapter Nine: Serendipity; Chapter Ten: Diverse Stimuli.
Summary Annotation Corporate Creativity introduces fresh, results-oriented thinking about how to manage creativity. Rich with detailed profiles of creative acts at all levels in companies around the world, it shows what corporations can do to make full use of their creative potential. After researching how creative acts actually happen in hundreds of companies, the authors identified the essential elements of corporate creativity. They show how companies can focus on those elements & turn their creativity from a hit-or-miss proposition to a strategy they can count on.
Annotation Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.
Note Print version record.
ISBN 0585266484 (electronic bk.)
9780585266480 (electronic bk.)
1576750094 (alk. paper)
1576750493 (alk. paper)
OCLC # 45728486
Additional Format Print version: Robinson, Alan G. Corporate creativity. San Francisco : Berrett-Koehler Publishers, ©1997 1576750094 (DLC) 97024838 (OCoLC)37011423

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