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Author Buchholz, Andreas.
Title The impossible advantage : winning the competitive game by changing the rules / Andreas Buchholz, Wolfram Wordermann and Ned Wiley.
Imprint Hoboken, NJ : Wiley, [2009]

Author Buchholz, Andreas.
Subject Competition.
Alt Name Wördemann, Wolfram.
Wiley, E. E.
Description 1 online resource (1 volume)
polychrome rdacc
Note Includes index.
Contents The surprising limitation of the world's number one business strategy -- It's time to think radically about growth -- First game strategy : redefining the measures of performance -- Second game strategy : reshaping the market landscape -- Third game strategy : restaging the competitive confrontation -- Fourth game strategy : taking the game to the next level -- How your business can profit from game strategy -- After the game?
Summary Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. "The Impossible Advantage" reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. This book: - Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour. - Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition. - Shows you that you can become a game changer and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is. - Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector. For more information on "The Impossible Advantage," go to the official website: http: //
Note Print version record.
ISBN 9780470743058 (electronic bk.)
0470743050 (electronic bk.)
9780470711699 (electronic bk.)
0470711698 (electronic bk.)
OCLC # 317075356
Additional Format Print version: Buchholz, Andreas. Impossible advantage. Hoboken, NJ : Wiley, ©2009 9780470717127 0470717122 (DLC) 2008045618 (OCoLC)264669660

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