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Author Mulder, Steve, 1968-
Title The user is always right : a practical guide to creating and using personas for the Web / by Steve Mulder with Ziv Yaar.
Imprint Berkeley, Calif. : New Riders, 2006.

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Author Mulder, Steve, 1968-
Series Voices that matter
Voices that matter.
Subject Internet marketing -- Planning.
Web sites -- Design.
Internet users.
Electronic commerce -- Customer services.
Alt Name Yaar, Ziv.
Description 1 online resource
Note Print version record.
Contents Ch. 1. Putting the using back in user-centered design -- Ch. 2. Meet the personas -- Ch. 3. Approaches to creating personas -- Ch. 4. Conducting qualitative user research -- Ch. 5. Conducting quantitative user research -- Ch. 6. Generating persona segmentation -- Ch. 7. Making personas real -- Ch. 8. Keeping personas alive -- Ch. 9. Directing business strategy -- Ch. 10. Scoping features and functionality -- Ch. 11. Guiding structure, content, and design -- Ch. 12. Measuring success.
Summary How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
ISBN 0321434536
OCLC # 85872515
Additional Format Print version: Mulder, Steve, 1968- User is always right. Berkeley, CA : New Riders, 2007 9780321434531 (DLC) 2006299390 (OCoLC)71337315

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