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BOOK
Title CaseBase. Case studies in global business / Andrew Ashwin, general editor.
Imprint Detroit : Gale/Cengage Learning, [2011]
©2011

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD2755.5 .C37 2011    AVAILABLE  
Subject International business enterprises -- Case studies.
Alt Name Ashwin, Andrew,
Add Title Case studies in global business
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD2755.5 .C37 2011    AVAILABLE  
Subject International business enterprises -- Case studies.
Alt Name Ashwin, Andrew,
Add Title Case studies in global business
Description x, 209 pages : illustrations ; 29 cm
Note "Vol. 1" on spine.
"ISSN 2160-326X"
Bibliography Note Includes bibliographical references.
Contents A compliance model of corporate social responsibility : the example of Manville Trust, shareholder versus Massey Energy Company / Jean E. Harris -- Assessing and managing risk in the financial services industry in the Middle East / Andrew Ashwin -- Business enterprise in Jordan : promoting small business start-up and development / Andrew Ashwin -- Chinese brand strategies : Li Ning and the creation of a global sportswear brand / M.L. Cohen -- Clanton Corporation : resolving inter-generational conflict / Lisa Gueldenzoph -- Coffee wars : protecting Starbucks' name in China / Terence R. Egan -- Crying over spilt milk : Danone's joint venture in China / Terence R. Egan -- The development of microfinance in Syria : issues in innovation and change / Andrew Ashwin -- Does it pay to be proactive? Considering an IT change management system at Gainer, Donnelly & Desroches / Patricia Long, Jamison V. Kovach -- Economic development in Dubai : are the benefits greater than the costs? / Andrew Ashwin -- Economies of scale : exploiting size and location in the Middle East / Andrew Ashwin -- Exploring a joint venture between a Chinese state-owned enterprise and a foreign multinational enterprise / Terence R, Egan -- French cooperatives mean business : evolving strategies for the global food marketplace / M.L. Cohen -- Global regulation of herbal products / Tamra S. Davis, Miki Finnin -- Human errors in inventory control : is there a win-win solution? / Varsha Burugula, Debbie Hughes, Jamison V. Kovach -- The importance of high standards of corporate governance and ethics in business : the experience of Lebanon / Andrew Ashwin -- Increasing efficiency across business functions : enterprise resource planning solutions (ERP) and inventory management / Andrew Ashwin -- Key elements in strategic planning : cases from the Middle East / Andrew Ashwin -- Productivity in Palestine : a better route to improving standards of living? / Andrew Ashwin -- Pushing to make Hyundai a global player : scenes in the career of chairman Chung Mong-Koo / Lee W. Lee -- Searching for competitive advantage in the Middle East / Andrew Ashwin -- Subway International and the global fast food industry in the Asia-Pacific and Latin America / Fernando Robles, Marilyn Liebrenz-Himes -- Urban farming : can it be effective in Detroit? / Leslie Karr.
Summary Covers business case studies focused on issues in emerging markets and emerging industries across the globe.
ISBN 9781414486826 (v.1)
1414486820 (v.1)
OCLC # 730253474


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