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AUDIOVISUALS
Title No logo : brands, globalization, resistance / executive producers, Sut Jhally, Loretta Alper ; producer/editor/camera, Kelly Garner.
Imprint [Northampton, Mass.] : Media Education Foundation, [2003]
©2003

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD2755.5 .N655 2003    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD2755.5 .N655 2003    AVAILABLE  
Subject International business enterprises -- Political aspects.
International business enterprises -- Public opinion.
Brand name products -- Political aspects.
Brand name products -- Public opinion.
Consumers' preferences.
DVDs.
Alt Name Klein, Naomi.
Garner, Kelly.
Jhally, Sut.
Alper, Loretta.
Klein, Naomi, 1970- No logo.
Media Education Foundation.
Description 1 videodisc (42 min.) : sound, color with black and white sequences ; 4 3/4 in.
polychrome rdacc
System Details DVD.
Note In English with optional English, French and Spanish subtitles.
Performer Features: Naomi Klein.
Note Extras (9 min.): Virgin stretches the brand; Cool hunting & the cooptation of youth culture; Branding & BMW films; Coke vs. tape water; Mickey Mouse goes to Haiti; Benetton & political advertising; Public vs. private.
Based on the book: No logo / Naomi Klein.
Contents Intro -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
Summary Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.
ISBN 1893521850
OCLC # 52742813


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