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    Year Entries
HF5415.12615 .D8 2011 : The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.  2011 1
HF5415.12615 .L56 2010 : Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill].  2010 1
HF5415.12615 .S68 2018 : Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities / Joana Coutinho de Sousa.  2018 1
HF5415.1263 .B48 1993 : The Best readings from Business marketing magazine : views from the trenches / editors, Valerie Kijewski, Bob Donath, David T. Wilson.  1993 1
HF5415.1265 .A25 2010 : The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.  2010 1
HF5415.1265 .B25 2001 : Poor Richard's branding yourself online : how to use the Internet to become a celebrity or expert in your field / by Bob Baker.  2001 1
HF5415.1265 .B27 2013 : Youtility : why smart marketing is about help not hype / Jay Baer.  2013 1
HF5415.1265 .B57 1998 : Strategic marketing for the digital age / Bill Bishop.  1998 1
HF5415.1265 .C74 2011 : Creating infectious action : how to make ideas take flight / Jennifer Aaker. ; production services provided by Stanford Video ; director, Mauricio Quijano.  2011 1
HF5415.1265 .G545 1999 : 1 business, 2 approaches : how to succeed in Internet business by employing real-world strategies / Ron E. Gielgun.  1999 1
HF5415.1265 .H3577 2012 : Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C.C. Chapman.  2012 1
HF5415.1265 .H46 2013 : Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary.  2013 1
HF5415.1265 .H643 2018 : Digital marketing : communicating, selling and connecting / Charles F. Hofacker.  2018 1
HF5415.1265 .J86 2012 : Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle.  2011 1
HF5415.1265 .R92 2011 : The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones.  2011 1
HF5415.1265 .R93 2012 : Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.  2012 1
HF5415.1265 .S393 2010 : The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.  2010 1
HF5415.1265 .S56 2005 : The culturally customized Web site : customizing web sites for the global marketplace / Nitish Singh, Arun Pereira.  2005 1
HF5415.1265 .S65 2011 : Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.  2011 1
HF5415.1265 .S735 2000 : The birth of Internet marketing communications / Dan Steinbock.  2000 1
HF5415.127 .A54 2008 : The long tail : why the future of business is selling less of more / Chris Anderson.  2008 1
HF5415.127 .F59 2012 : Custom nation : why customization is the future of business and how to profit from it / Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn.  2012 1
HF5415.127 .P465 1997 : Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers.  1997 1
HF5415.127 .P47 1993 : The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.  1993 1
HF5415.127 .Y66 2017 : Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.  2017 1
HF5415.13 .A23 2001 : Strategic market management / David A. Aaker.  2001 1
HF5415.13 .A38 2003 : After fifty : how the baby boom will redefine the mature market / edited by Leslie M. Harris.  2003 1
HF5415.13 .B448 1988 : Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.  1988 1
HF5415.13 .C253 2008 : Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins.  2008 1
HF5415.13 .C26 1998 : Marketing campaigns / Diane Canwell.  1998 1
HF5415.13 .C28 1986 : Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.  1986 1
HF5415.13 .C6348 1995 : The marketing plan / William A. Cohen.  1995 1
HF5415.13 .C66 2009 : Norris Cylinder 2009 Marketing Plan    1
HF5415.13 .H348 1993 : Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.  1993 1
HF5415.13 .H3654 2008 : Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein.  2008 1
HF5415.13 .I32 2010 : MM / Iacobucci.  2010 1
HF5415.13 .K638 1999 : Kotler on marketing : how to create, win, and dominate markets / Philip Kotler.  1999 1
HF5415.13 .M3635 2013 : 80/20 sales and marketing : the definitive guide to working less and making more / Perry Marshall.  2013 1
HF5415.13 .M369159 2009 : Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.  2009 1
HF5415.13 .N46 2018 : Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka.  2018 1
HF5415.13 .N66 2009 : Netflix Marketing Plan 2009    1
HF5415.13 .P387 2011 : Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.  2011 1
HF5415.13 .R367 2010 : Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece.  2010 1
HF5415.13 .R47 2017 : Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK.  2017 1
HF5415.13 .S437 1993 : Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy.  1993 1
HF5415.13 .S46 1989 : Six timeless marketing blunders / by William L. Shanklin.  1989 1
HF5415.13 .S8573 2010 : Creating a successful marketing strategy for your small new business / Stanley F. Stasch.  2010 1
HF5415.13 .S874 2006 : Marketing planning guide / Robert E. Stevens ... [and others].  2006 1
HF5415.13 .W48 2011 : How to write a marketing plan / John Westwood.  2011 1
HF5415.153 .B463 2013 : Contagious : why things catch on / Jonah Berger.  2013 1
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