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Title The SAGE handbook of media processes and effects / edited by Robin L. Nabi, Mary Beth Oliver.
Imprint Los Angeles : SAGE, [2009]

Subject Mass media -- Influence.
Mass media -- Influence -- Research -- Methodology.
Mass media -- Social aspects.
Mass media -- Psychological aspects.
Alt Name Nabi, Robin L.
Oliver, Mary Beth.
Add Title Media processes and effects
Description 643 pages : illustrations ; 27 cm
Bibliography Note Includes bibliographical references and indexes.
Contents Introduction / Robin L. Nabi and Mary Beth Oliver -- Conceptual and methodological issues. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann -- Conceptualizing the audience / W. James Potter -- Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene -- Qualitative methods / Thomas R. Lindlof -- Society, politics, and culture. Cultivation analysis and media effects / Michael Morgan -- Framing and agenda setting / Dhavan V. Shah ... [et al.] -- The influence of presumed media influence : origins and implications of the third-person perception / Nurit Tal-Or, Yariv Tsfati, and Albert C. Gunther -- News and politics / Vincent Price and Lauren Feldman -- Media effects and cultural studies : a contentious relationship / Toby Miller -- Message selection and processing. Uses and gratifications : an evolving perspective of media effects / Alan M. Rubin -- Entertainment / Mary Beth Oliver -- Current research in media priming / David R. Roskos-Ewoldsen and Beverly Roskos-Ewoldsen -- The limited capacity model of motivated mediated message processing / Annie Lang -- Emotion and media effects / Robin L. Nabi -- Mediated relationships and media effects : parasocial interaction and identification / Jonathan Cohen -- Individual differences in media effects / Marina Krcmar -- Media use and the social environment / Daniel G. McDonald -- Persuasion and learning. Theories of persuasion / Daniel J. O'Keefe -- Social cognitive theory and media effects / Frank Pajares... [et al.] --- Emerging issues in advertising research / L.J. Shrum, Tina M. Lowery, and Yuping Liu -- Media effects and population health / K. Viswanath, Sherrie Flynt Wallington, and Kelly D. Blake -- Educational television / Marie-Louise Mares -- Media literacy / W. James Potter and Sahara Byrne -- Content and audiences. Violent media effects / Brad J. Bushman, L. Rowell Huesmann, and Jodi L. Whitaker -- Racial/ethnic stereotyping and the media / Dana E. Mastro -- Media and the body / Kristen Harrison -- Media and sexuality / Jane D. Brown -- Perceptions of media realism and reality TV / Alice E. Hall -- The effects of viewing televised sports / Arthur A. Raney -- Digital games / Peter Vorderer and Ute Ritterfeld -- Children and adolescents : distinctive audiences of media content / Barbara J. Wilson and Kristin L. Drogos -- Medium issues. Diffusion of innovations : theoretical extensions / Ronald E. Rice -- Displacement effects / Jennings Bryant and Wes Fondren -- Medium theory : an alternative to the dominant paradigm of media effects / Joshua Meyrowitz -- The evolution of media system dependency theory / Sandra J. Ball-Rokeach and Joo-Young Jung -- Media effects 2.0 : social and psychological effects of communication technologies / S. Shyam Sundar -- The study of media effects in the era of Internet communication / Miriam J. Metzger.
ISBN 9781412959964 (cloth)
1412959969 (cloth)
OCLC # 313654707
Table of Contents
 Introduction / Robin L. Nabi, Mary Beth Oliver1
Pt. IConceptual and Methodological Issues 
1A Retrospective and Prospective Look at Media Effects / Jennings Bryant, Dolf Zillmann9
2Conceptualizing the Audience / W. James Potter19
3Quantitative Methods and Causal Inference in Media Effects Research / Itzhak Yanovitzky, Kathryn Greene35
4Qualitative Methods / Thomas R. Lindlof53
Pt. IISociety, Politics, and Culture 
5Cultivation Analysis and Media Effects / Michael Morgan69
6Framing and Agenda Setting / Dhavan V. Shah, Douglas M. McLeod, Melissa R. Gotlieb, Nam-Jin Lee83
7The Influence of Presumed Media Influence: Origins and Implications of the Third-Person Perception / Nurit Tal-Or, Yariv Tsfati, Albert C. Gunther99
8News and Politics / Vincent Price, Lauren Feldman113
9Media Effects and Cultural Studies: A Contentious Relationship / Toby Miller131
Pt. IIIMessage Selection and Processing 
10Uses and Gratifications: An Evolving Perspective of Media Effects / Alan M. Rubin147
11Entertainment / Mary Beth Oliver161
12Current Research in Media Priming / David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen177
13The Limited Capacity Model of Motivated Mediated Message Processing / Annie Lang193
14Emotion and Media Effects / Robin L. Nabi205
15Mediated Relationships and Media Effects: Parasocial Interaction and Identification / Jonathan Cohen223
16Individual Differences in Media Effects / Marina Krcmar237
17Media Use and the Social Environment / Daniel G. McDonald251
Pt. IVPersuasion and Learning 
18Theories of Persuasion / Daniel J. O'Keefe269
19Social Cognitive Theory and Media Effects / Frank Pajares, Abby Prestin, Jason Chen, Robin L. Nabi283
20Emerging Issues in Advertising Research / L. J. Shrum, Tina M. Lowrey, Yuping Liu299
21Media Effects and Population Health / K. Viswanath, Sherrie Flynt Wallington, Kelly D. Blake313
22Educational Television / Marie-Louise Mares331
23Media Literacy / W. James Potter, Sahara Byrne345
Pt. VContent and Audiences 
24Violent Media Effects / Brad J. Bushman, L. Rowell Huesmann, Jodi L. Whitaker361
25Racial/Ethnic Stereotyping and the Media / Dana E. Mastro377
26Media and the Body / Kristen Harrison393
27Media and Sexuality / Jane D. Brown409
28Perceptions of Media Realism and Reality TV / Alice E. Hall423
29The Effects of Viewing Televised Sports / Arthur A. Raney439
30Digital Games / Peter Vorderer, Ute Ritterfeld455
31Children and Adolescents: Distinctive Audiences of Media Content / Barbara J. Wilson, Kristin L. Drogos469
Pt. VIMedium Issues 
32Diffusion of Innovations: Theoretical Extensions / Ronald E. Rice489
33Displacement Effects / Jennings Bryant, Wes Fondren505
34Medium Theory: An Alternative to the Dominant Paradigm of Media Effects / Joshua Meyrowitz517
35The Evolution of Media System Dependency Theory / Sandra J. Ball-Rokeach, Joo-Young Jung531
36Media Effects 2.0: Social and Psychological Effects of Communication Technologies / S. Shyam Sundar545
37The Study of Media Effects in the Era of Internet Communication / Miriam J. Metzger561
 Author Index577
 Subject Index605