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BOOK
Author Lotz, Amanda D., 1974-
Title The television will be revolutionized / Amanda D. Lotz.
Imprint New York : New York University Press, [2007]
©2007

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  PN1992.5 .L68 2007    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  PN1992.5 .L68 2007    AVAILABLE  
Subject Television broadcasting.
Television broadcasting -- United States.
Television -- Technological innovations.
Television broadcasting -- Technological innovations.
Description xii, 321 pages ; 23 cm
Bibliography Note Includes bibliographical references (p. 295-301) and index.
Contents Understanding television at the beginning of the post-network era -- Television outside the box : the technological revolution of television -- Making television : changes in the practices of creating television -- Revolutionizing distribution : breaking open the network bottleneck -- Advertising after the network era : the new economics of television -- Recounting the audience : integrating new measurement techniques and technologies -- Television storytelling possibilities at the beginning of the post-network era : five cases.
ISBN 9780814752197 (cloth : alk. paper)
0814752195 (cloth : alk. paper)
9780814752203 (pbk. : alk. paper)
0814752209 (pbk. : alk. paper)
OCLC # 141188037