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BOOK
Corp Author National Academy of Engineering. Committee on Public Understanding of Engineering Messages.
Title Changing the conversation : messages for improving public understanding of engineering / Committee on Public Understanding of Engineering Messages, National Academy of Engineering of the National Academies.
Imprint Washington, D.C. : National Academies Press, [2008]
©2008

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  TA160.4 .N38 2008    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  TA160.4 .N38 2008    AVAILABLE  
Subject Engineering -- United States.
Engineering -- Social aspects -- United States.
Engineers -- United States -- Public opinion.
Description xii, 149 pages : illustrations ; 23 cm + 1 CD-ROM (4 3/4 in.)
Bibliography Note Includes bibliographical references.
ISBN 9780309119344 (pbk.)
0309119340 (pbk.)
9780309119351 (pdf)
0309119359 (pdf)
OCLC # 225090709
Table of Contents
 Executive Summary1
1Introduction17
2Development of a Positioning Statement, Themes, and Messages39
3Research Results51
4Conclusions and Recommendations97
App. ABiographies of Committee Members107
App. BIn-Depth Interviews: Interviewer's Guide115
App. CFocus groups: Moderator's Guide - Parents121
App. DFocus Groups: Moderator's Guide - Teens129
App. EYouth Triads: Moderator's Guide135
App. FOnline Survey141
App. GComplete Data Tables - Online Survey (on CD)