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BOOK
Author Greene, Jay.
Title Design is how it works : how the smartest companies turn products into icons / Jay Greene.
Imprint New York : Portfolio, 2010.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  TS171 .G726 2010    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  TS171 .G726 2010    AVAILABLE  
Subject Industrial design -- Case studies.
New products -- Case studies.
Industrial design coordination.
Branding (Marketing)
Description 231 pages : illustrations ; 24 cm
Bibliography Note Includes bibliographical references (p. 223-224) and index.
Contents Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design.
ISBN 9781591843221
1591843227
OCLC # 457151372
Table of Contents
 Introduction1
1Porsche17
2Nike37
3Lego61
4Oxo87
5Rei107
6Clif Bar129
7Ace Hotels147
8Virgin Atlantic169
9The Intersection of Business and Design189
 Conclusion207
 Acknowledgments219
 Further Reading223
 Index225