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Author Bitgood, Stephen.
Title Attention and value : keys to understanding museum visitors / Stephen Bitgood.
Imprint Walnut Creek, California : Left Coast Press, Inc., 2013.

Author Bitgood, Stephen.
Subject Museum visitors.
Attention -- Social aspects.
Value -- Social aspects.
Museum exhibits -- Social aspects.
Museum exhibits -- Psychological aspects.
Museums -- Social aspects.
Museums -- Psychological aspects.
Description 1 online resource (213 pages) : illustrations
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Contents Part 1. What we know about visitor attention -- Introduction -- Early studies -- Theories and models -- Outcomes of engaged attention -- Overview of the attention-value model -- Part 2. Understanding value and motivation -- Value as a combination of quality and duration -- How value influences choice of text -- Predicting engaged attention to exhibit text -- Part 3. Ways to promote engaged attention -- Visitor self guides -- Instructions to describe/compare objects -- Label placement -- Supplementing audio with text -- Large interpretive background -- Part 4. Promoting engaged attention through exhibit design -- Phenomena that decrease visitor attention -- Visitor navigation and attention -- Some guiding principles for exhibitions -- Appendix A: Checklist for managing attention.
Summary How can museums capture visitors' attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model-the attention-value model-that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing.
Note English.
Print version record.
ISBN 9781611322651 (consumer ebook)
1611322650 (consumer ebook)
9781611322644 (electronic bk.)
1611322642 (electronic bk.)
OCLC # 842898031
Additional Format Print version: Bitgood, Stephen. Attention and value 9781611322620 (DLC) 2013001079 (OCoLC)819718223

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