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BOOK
Author Hyde, Charles K., 1945-
Title Riding the roller coaster : a history of the Chrysler Corporation / Charles K. Hyde.
Imprint Detroit : Wayne State University Press, 2003.

LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD9710.U54 C467 2003    AVAILABLE  
LOCATION CALL # STATUS MESSAGE
 OTTERBEIN MAIN COLLECTION  HD9710.U54 C467 2003    AVAILABLE  
Series Great Lakes books
Great Lakes books.
Subject Chrysler Corporation.
DaimlerChrysler -- History.
Daimler-Benz Aktiengesellschaft.
Automobile industry and trade -- Germany.
Automobile industry and trade -- United States.
Automobile industry and trade -- Mergers.
Description xv, 385 pages, 3 unnumbered pages : illustrations ; 27 cm.
Bibliography Note Includes bibliographical references (p. [319]-369) and index.
ISBN 0814330916
OCLC # 49951916
Table of Contents
 List of Tables 
 Preface 
 Introduction 
 Abbreviations 
1From Railroad Shop Sweeper to Second-in-Command at General Motors: The Early Life and Career of Walter Percy Chrysler1
2Roots: Willys-Overland, Chalmers, and Maxwell15
3Walter Chrysler's Car and His Company, 1924-2729
4The Dodge Brothers and Their Company45
5Dodge Brothers in the 1920s61
6Success and Struggle, 1928-3373
7Chrysler in the Mid-1930s87
8Chrysler in the Late 1930s111
9Chrysler in the Second World War127
10Postwar Recovery and Crisis, 1945-50149
11The Tex Colbert Era, 1950-61161
12The Lynn Townsend Era: The Fat Years, 1961-68187
13The Lynn Townsend Era: The Lean Years, 1969-79207
14Lee to the Rescue, 1978-83233
15Lee's Company, 1984-92263
16Chrysler into DaimlerChrysler, 1993-2002295
 Conclusion: Chrysler Corporation: A Retrospective315
 Notes319
 Index371