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Title Levi Strauss & Co. : blue dreams / an Elgin Production for BBC, in association with Roger Bolton Productions.
Imprint Princeton, N.J. : Films for the Humanities & Sciences, [1999]

Connect to online video (requires Real Player).
If you have problems with the Real Player version of this video, you can find additional formats by searching the OhioLINK Digital Resource Commons.
Series Branded: the power of brand names.
Subject Haas, Robert D. -- Interviews.
Jeans (Clothing)
Branding (Marketing)
Clothing trade -- United States -- History -- 19th century.
Clothing trade -- United States -- History -- 20th century.
Alt Name Bolton, Roger, 1945-
Swain, Peter.
Marshall, Jill.
Elgin (Firm)
British Broadcasting Corporation.
Roger Bolton Productions.
Films for the Humanities & Sciences (Firm)
Ohio Library and Information Network.
OhioLINK Digital Media Center.
Add Title Levi Strauss and Company
Blue dreams
Description polychrome rdacc
Note Streaming video (40 min.)
Originally produced in 1996.
System Details System requirements: Real Player media software.
Mode of access: World Wide Web.
Access Available to OhioLINK member libraries.
Credits Music, Guy Michelmori ; film editor, Phil McDonald ; executive producer, Roger Bolton ; series producer, Peter Swain ; director, Jill Marshall.
Summary "This program explores the Levi's phenomenon from Gold Rush to gold mine, and the efforts of Chairman and CEO Robert Haas ... to keep the brand pure in spite of marketing new lines of apparel such as Dockers"--DVD container.
Reproduction Electronic reproduction. Columbus, OH : OhioLINK, 2007. Digitized and made available by OhioLINK Digital Media Center from video dist. by Films for the Humanities & Sciences.
Publisher # FFH 8634 Films for the Humanities and Sciences
OCLC # 225883363
Link Digital video collection FFH 8634 (OCoLC)52376650.
Additional Format Levi Strauss & Co. (OCoLC)212384401.

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