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Author Mulder, Steve, 1968-
Title The user is always right : a practical guide to creating and using personas for the Web / by Steve Mulder with Ziv Yaar.
Imprint Berkeley, Calif. : New Riders, 2006.

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LOCATION CALL # STATUS MESSAGE
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Series Voices that matter
Voices that matter.
Subject Internet marketing -- Planning.
Web sites -- Design.
Internet users.
Electronic commerce -- Customer services.
Alt Name Yaar, Ziv.
Description 1 online resource.
Contents Ch. 1. Putting the using back in user-centered design -- Ch. 2. Meet the personas -- Ch. 3. Approaches to creating personas -- Ch. 4. Conducting qualitative user research -- Ch. 5. Conducting quantitative user research -- Ch. 6. Generating persona segmentation -- Ch. 7. Making personas real -- Ch. 8. Keeping personas alive -- Ch. 9. Directing business strategy -- Ch. 10. Scoping features and functionality -- Ch. 11. Guiding structure, content, and design -- Ch. 12. Measuring success.
Note Print version record.
ISBN 0321434536
9780321434531
0321450027
9780321450029
9780132798280
013279828X
OCLC # 85872515
Additional Format Print version: Mulder, Steve, 1968- User is always right. Berkeley, CA : New Riders, 2007 9780321434531 (DLC) 2006299390 (OCoLC)71337315