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Author Ba, Shusong,
Title "Internet plus" pathways to the transformation of China's property sector / Shusong Ba, Xianling Yang.
Imprint Singapore : Springer Singapore, 2016.

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Subject Real estate business -- Internet marketing -- China.
Alt Name Yang, Xianling,
Description 1 online resource (176 pages)
Contents Preface; Contents; 1 Existing Homes to Take Over China's Housing Market; 1.1 The Conditions for a Booming Market of Existing Homes; 1.2 Why Will China's Existing Homes Take Over the Market?; 1.3 What Is the Potential for the Existing Home Market?; 1.3.1 The Three Sections in the Market of the Real Estate Brokerage Industry; 1.3.2 An Estimation of the Market Potential of China's Real Estate Brokerage Industry; 2 Changes in Pre-internet Real Estate Brokerage Industry in the US Over the Century; 2.1 The Characteristics of Real Estate Transactions; 2.2 The Roles of Real Estate Brokers.
2.2.1 Why Do People Hire Real Estate Brokers?2.2.2 What Essential Part Do Real Estate Agents Play?; 2.3 The Process of a Real Estate Transaction; 2.3.1 Choosing a Real Estate Broker; 2.3.2 Signing Listing Agreement; 2.3.3 Marketing the Homes for Sale; 2.3.4 Information Paradox; 2.4 Changes in the Pre-internet Real Estate Brokerage Industry in the US Over the Century; 2.4.1 Accidental Matching of Information Before 1880; 2.4.2 The Appearance of Real Estate Agents and the Dominance of Open Listing Agreement During 1880-1950; 2.4.3 The Prevalence of Multiple Listing Services From 1950 to 1995. What Is an MLS? How Did Multiple Listing Services Prevail in America?; 2.5 How Does an MLS Connect the Links in the Industrial Chain of the Real Estate Brokerage Industry?; 2.6 Much Discussed Issues in an MLS-Dominant Market; 2.6.1 Smaller Brokerages and Increased Concentration Ratio; 2.6.2 Fixed-Percentage Commission: Reasonable or Unreasonable?; 2.6.3 Traditional Broker's Boycott Against Nontraditional Brokers; 3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry?; 3.1 The Driving Force Behind the Transformation of Information Media.
3.1.1 The Three Periods in the Development of Information Media3.2 The Driving Forces Behind the Transformation of Information Media; 3.3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry?; 3.3.1 Web 1.0 (1995-2005): Listing-Centered B2C Platforms; 3.3.2 Web 2.0 (Since 2005): User-Centered B2C Information Platforms; The Breakthrough Points in the Effort to Integrate the Industrial Chain in Web 2.0 Age; The Impact of Web 2.0 on the Brokerage Industry; Web 3.0 (Since 2005): The Rise of E2E e-Commerce Companies.
3.4 Who Has Lost the Battle to the Internet?3.4.1 The Defeated Print Media and Brokerage Offices; 3.4.2 The Fall of Multiple Listing Services; 3.4.3 The Brokers' Weakened Role as Information Channels; 3.4.4 Reorganized Transaction Procedures; 3.5 The Future: Smarter Users to Be Expected; 3.5.1 Information to Be Made Transparent; More Transparent Decision Making Process; User Presence in All Decisions of a Transaction; More Professional User Decisions; 3.5.2 Smarter Users to Be Expected; Users as the Providers of Content.
Note Customized Home Search to Guarantee Complete and Effective Information.
Summary This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the perspectives of investors as well as researchers. It explains how the Internet can transform an industry, enabling readers to spot potential investment opportunities.
Note Print version record.
ISBN 9789811016998 (electronic bk.)
9811016992 (electronic bk.)
ISBN/ISSN 10.1007/978-981-10-1699-8
OCLC # 957437318
Additional Format Print version: Ba, Shusong. "Internet Plus" Pathways to the Transformation of China's Property Sector. Singapore : Springer Singapore, 2016 9789811016981