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Author Harwood, Martin.
Title Landing page optimization for dummies / by Martin Harwood and Mike Harwood.
Imprint Hoboken, N.J. : Wiley Pub., 2009.

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Author Harwood, Martin.
Series For dummies
--For dummies.
Subject Internet marketing.
Web sites -- Internet marketing.
Alt Name Harwood, Mike.
Description 1 online resource (xviii, 385 pages) : illustrations.
Summary "Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid"--Resource description page.
Contents pt. 1. Landing Page Basics -- Ch. 1. Introducing Landing Page Optimization -- Ch. 2. Understanding Online Marketing Basics -- Ch. 3. Preparing for Your Landing Page -- pt. II. Building Landing Pages -- Ch. 4. Identifying Key Landing Page Elements -- Ch. 5. The "Best Practices" of Landing Page Aesthetics -- Ch. 6. Writing for Landing Pages -- Ch. 7. Building Customer Trust -- pt. III. Getting to Know Your Customers -- Ch. 8. Getting to Know Your Audience -- Ch. 9. Meeting Your Visitors' Expectations -- Ch. 10. Improving Customer Communications -- pt. IV. Increasing Your Sales -- Ch. 11. Understanding E-Commerce and Closing Online Sales -- Ch. 12. Fine-Tuning Your Landing Page -- pt. V. Driving More Visitors to Your Site -- Ch. 13. Using Keywords Effectively -- Ch. 14. Understanding Search Engine Marketing -- Ch. 15. Driving Traffic with Ads, Articles, and Other Tricks -- Ch. 16. Paying for Your Clicks -- Ch. 17. Running a Google PPC Campaign -- pt. VI. The Part of Tens -- Ch. 18. Ten-Point Landing Page Inspection -- Ch. 19. Ten Surefire Ways to Increase Conversion Rates.
Note Print version record.
ISBN 0470502118
OCLC # 614432814
Additional Format Print version: Harwood, Martin. Landing page optimization for dummies. Hoboken, NJ : Wiley Pub., 2009 9780470502112 (DLC) 2009935230 (OCoLC)319498747