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LEADER 00000cam  2200709Ia 4500 
001    85872515 
003    OCoLC 
005    20201009145722.7 
006    m     o  d         
007    cr unu|||||||| 
008    070315s2006    cau     o     001 0 eng d 
019    191107436|a1005297976 
020    0321434536 
020    9780321434531 
020    0321450027 
020    9780321450029 
020    9780132798280 
020    013279828X 
035    (OCoLC)85872515|z(OCoLC)191107436|z(OCoLC)1005297976 
037    CL0500000008|bSafari Books Online 
037    A93F99DE-41BC-4C46-B0E9-CB12F2D1ABB3|bOverDrive, Inc.
040    UMI|beng|epn|cUMI|dOCLCG|dTXJ|dCEF|dOCLCQ|dMBB|dDEBSZ
049    MAIN 
050  4 HF5415.1265|b.M85 2006 
082 04 658.84|222 
100 1  Mulder, Steve,|d1968- 
245 14 The user is always right :|ba practical guide to creating 
       and using personas for the Web /|cby Steve Mulder with Ziv
260    Berkeley, Calif. :|bNew Riders,|c2006. 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Voices that matter 
505 00 |gCh. 1.|tPutting the using back in user-centered design -
       -|gCh. 2.|tMeet the personas --|gCh. 3.|tApproaches to 
       creating personas --|gCh. 4.|tConducting qualitative user 
       research --|gCh. 5.|tConducting quantitative user research
       --|gCh. 6.|tGenerating persona segmentation --|gCh. 7.
       |tMaking personas real --|gCh. 8.|tKeeping personas alive 
       --|gCh. 9.|tDirecting business strategy --|gCh. 10.
       |tScoping features and functionality --|gCh. 11.|tGuiding 
       structure, content, and design --|gCh. 12.|tMeasuring 
520    How do we ensure that our Web sites actually give users 
       what they need? What are the best ways to understand our 
       users' goals, behaviors, and attitudes, and then turn that
       understanding into business results? Personas bring user 
       research to life and make it actionable, ensuring we're 
       making the right decisions based on the right information.
       This practical guide explains how to create and use 
       personas to make your site more successful. The User Is 
       Always Right: A Practical Guide to Creating and Using 
       Personas takes you through each step of persona creation, 
       including tips for conducting qualitative user research, 
       new ways to apply quantitative research (such as surveys) 
       to persona creation, various methods for generating 
       persona segmentation, and proven techniques for making 
       personas realistic. You'll also learn how to use personas 
       effectively, from directing overall business strategy and 
       prioritizing features and content to making detailed 
       decisions about information architecture, content, and 
588 0  Print version record. 
650  0 Internet marketing|xPlanning. 
650  0 Web sites|xDesign. 
650  0 Internet users. 
650  0 Electronic commerce|xCustomer services. 
650  7 Internet marketing|xPlanning.|2blmlsh 
650  7 Web sites|xDesign.|2blmlsh 
650  7 Internet users.|2blmlsh 
650  7 Electronic commerce|xCustomer services.|2blmlsh 
650  7 Electronic commerce|xCustomer services.|2fast
650  7 Internet marketing|xPlanning.|2fast|0(OCoLC)fst00977276 
650  7 Internet users.|2fast|0(OCoLC)fst00977300 
650  7 Web sites|xDesign.|2fast|0(OCoLC)fst01173252 
700 1  Yaar, Ziv. 
776 08 |iPrint version:|aMulder, Steve, 1968-|tUser is always 
       right.|dBerkeley, CA : New Riders, 2007|z9780321434531
       |w(DLC)  2006299390|w(OCoLC)71337315 
830  0 Voices that matter. 
990    ProQuest Safari|bO'Reilly Online Learning: Academic/Public
       Library Edition|c2020-10-09|yKB collection name change
990    ProQuest Safari|bO'Reilly Safari Learning Platform: 
       Academic edition|c2018-10-22|yNew collection 
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