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LEADER 00000cam  2200481 i 4500 
001    460061966 
003    OCoLC 
005    20120307013825.0 
008    100615s2010    caua     b    001 0 eng   
010    2010024706 
015    GBB078289|2bnb 
020    9780470614150 (hbk.) 
020    0470614153 (hbk.) 
035    (OCoLC)460061966 
040    DLC|beng|erda|cDLC|dBTCTA|dUKM|dYDXCP|dC#P|dBWX|dCDX|dMNW
042    pcc 
049    FINN 
050 00 HF5415.1265|b.A25 2010 
082 00 658.8/72|222 
100 1  Aaker, Jennifer Lynn.|0
245 14 The dragonfly effect :|bquick, effective, and powerful 
       ways to use social media to drive social change /
       |cJennifer Aaker, Andy Smith ; with Carlye Adler. 
250    First edition. 
264  1 San Francisco :|bJossey-Bass,|c[2010] 
264  4 |c©2010 
300    xxv, 211 pages :|billustrations ;|c22 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 00 |tThe dragonfly body: the system that keeps it airborne --
       |tWing 1: Focus: How to hatch a goal that will make an 
       impact --|tWing 2: Grab attention: How to stick out in an 
       overcrowded, overmessaged, noisy world --|tWing 3: Engage:
       How to make people connect with your goal --|tWing 4: Take
       action: How to empower others, enable them and cultivate a
       movement --|tOnward and upward: You're flying! Now what? -
       -|tThe dragonfly ecosystem. 
520    "Proven strategies for harnessing the power of social 
       media to drive social change Many books teach the 
       mechanics of using Facebook, Twitter, and YouTube to 
       compete in business. But no book addresses how to harness 
       the incredible power of social media to make a difference.
       The Dragonfly Effect shows you how to tap social media and
       consumer psychological insights to achieve a single, 
       concrete goal. Named for the only insect that is able to 
       move in any direction when its four wings are working in 
       concert, this book. Reveals the four "wings" of the 
       Dragonfly Effect-and how they work together to produce 
       colossal results. Features original case studies of global
       organizations like the Gap, Starbucks, Kiva, Nike, eBay, 
       Facebook; and start-ups like Groupon and COOKPAD, showing 
       how they achieve social good and customer loyalty. 
       Leverage the power of design thinking and psychological 
       research with practical strategies. Reveals how everyday 
       people achieve unprecedented results-whether finding an 
       almost impossible bone marrow match for a friend, raising 
       millions for cancer research, or electing the current 
       president of the United States. The Dragonfly Effect shows
       that you don't need money or power to inspire seismic 
       change."--|cProvided by publisher. 
650  0 Internet marketing|0
       /sh95005028|xPolitical aspects.|0
650  0 Social media|0
       sh2006007023|xPolitical aspects.|0
650  0 Internet|xSocial aspects.|0
650  0 Social entrepreneurship.|0
650  0 Social responsibility of business.|0
650  0 Social change.|0
700 1  Smith, Andy,|d1968-|0
700 1  Adler, Carlye.|0
970 01 |tForeword 
970 01 |tPreface|cChip Heath|fHeath, Chip 
970 01 |tIntroduction: Why Reading This Book Is Worth the 
       Investment|cChip Heath|fHeath, Chip 
970 01 |tThe Dragonfly Body: The System That Keeps It Airborne
       |cChip Heath|fHeath, Chip|p1 
970 01 |lWing 1|tFocus: How to Hatch a Goal That Will Make an 
       Impact|cChip Heath|fHeath, Chip|p19 
970 01 |lWing 2|tGrab Attention: How to Stick Out in an 
       Overcrowded, Overmessaged, Noisy World|cChip Heath|fHeath,
970 01 |lWing 3|tEngage: How to Make People Connect with Your 
       Goal|cChip Heath|fHeath, Chip|p73 
970 01 |lWing 4|tTake Action: How to Empower Others, Enable Them-
       and Cultivate a Movement|cChip Heath|fHeath, Chip|p107 
970 01 |tOnward and Upward: You're Flying! Now What?|cChip Heath
       |fHeath, Chip|p143 
970 01 |tAfterward|cChip Heath|fHeath, Chip|p165 
970 01 |tNotes|cDan Ariely|fAriely, Dan|p173 
970 01 |tThe Dragonfly Ecosystem|cDan Ariely|fAriely, Dan|p191 
970 01 |tAbout the Authors|cDan Ariely|fAriely, Dan|p201 
970 01 |tIndex|cDan Ariely|fAriely, Dan|p203 
971    |d20101012 

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