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Title A handbook of qualitative methodologies for mass communication research / edited by Klaus Bruhn Jensen and Nicholas W. Jankowski.
Imprint London ; New York : Routledge, 1991.

Subject Mass media -- Research -- Methodology.
Humanities -- Methodology.
Social sciences -- Methodology.
Alt Name Jensen, Klaus,
Jankowski, Nick,
Description 1 online resource (xiv, 272 pages)
Bibliography Note Includes bibliographical references (pages 232-259) and indexes.
Contents Introduction : the qualitative turn / Klaus Bruhn Jensen -- Humanistic scholarship as qualitative science : contributions to mass communication research / Klaus Bruhn Jensen -- The qualitative tradition in social science inquiry : contributions to mass communication research / Nicholas W. Jankowski and Fred Wester -- Qualitative methods in the study of news / Gaye Tuchman -- The creation of television drama / Horace M. Newcomb -- The interdisciplinary study of news as discourse / Teun A. van Dijk -- Textual analysis of fictional media content / Peter Larsen -- Reception analysis : mass communication as the social production of meaning / Klaus Bruhn Jensen -- Communication and context : ethnographic perspectives on the media audience / David Morley and Roger Silverstone.
Qualitative research and community media / Nicholas W. Jankowski -- Historical approaches to communication studies / Michael Schudson -- Studying events in their natural settings / Kurt Lang and Gladys Engel Lang -- Media, education, and communities / Michael Green.
Summary This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Note Print version record.
ISBN 0203409809 (electronic bk.)
9780203409800 (electronic bk.)
9780415054058 (Paper)
0415054052 (Paper)
0415054052 (Paper)
OCLC # 50710279
Additional Format Print version: Handbook of qualitative methodologies for mass communication research. London ; New York : Routledge, 1991 0415054044 (DLC) 91003686 (OCoLC)23650408