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Searching: Otterbein library catalog

LEADER 00000cam  2200469Ii 4500 
001    918902735 
003    OCoLC 
005    20190118062557.1 
006    m     o  d         
007    cr unu|||||||| 
008    150818s1999    maua    ob    001 0 eng d 
019    958104357|a1005833899|a1066568839 
020    9781136026256 
020    1136026258 
020    |z978113603272 
035    (OCoLC)918902735|z(OCoLC)958104357|z(OCoLC)1005833899
       |z(OCoLC)1066568839 
037    CL0500000626|bSafari Books Online 
040    UMI|beng|erda|epn|cUMI|dYDXCP|dOCLCF|dDEBBG|dTYFRS|dCOO
       |dCEF|dOCLCQ 
049    MAIN 
050  4 HF5439.M267 
082 04 384.5/068/8|221 
100 1  Shane, Ed,|0http://id.loc.gov/authorities/names/n93068263
       |eauthor. 
245 10 Selling electronic media /|cEd Shane ; foreword and 
       discussion points by Michael C. Keith. 
264  1 Boston :|bFocal Press,|c[1999] 
264  4 |c1999. 
300    1 online resource (1 volume) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  1. The selling environment -- 2. The sales process -- 3. 
       Research and ratings -- 4. Sales management -- 5. Casting 
       the net -- 6. Selling television advertising -- 7. Selling
       cable advertising -- 8. Selling radio advertising -- 9. 
       The interactive interim. 
588 0  Print version record. 
650  0 Selling|xMass media.|0http://id.loc.gov/authorities/
       subjects/sh98005364 
655  4 Electronic books. 
776 08 |iPrint version:|aShane, Ed.|tSelling electronic media.
       |dBoston : Focal Press, 1999|z0240803272|w(DLC)   98041464
       |w(OCoLC)39800622. 
990    ProQuest Safari|bO'Reilly Safari Learning Platform: 
       Academic edition|c2019-01-18|yMaster record variable 
       field(s) change: 505|5OH1 
990    ProQuest Safari|bO'Reilly Safari Learning Platform: 
       Academic edition|c2018-10-22|yNew collection 
       ProQuest.ormac|5OH1 
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