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Author Iqani, Mehita,
Title Consumption, media and the global south : aspiration contested / Mehita Iqani.
Imprint Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.

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Author Iqani, Mehita,
Subject Consumption (Economics) -- Social aspects -- Developing countries.
Consumer behavior -- Developing countries.
Mass media -- Influence.
Mass media -- Social aspects -- Developing countries.
Capitalism and mass media -- Developing countries.
Description 1 online resource (xiv, 235 pages)
Bibliography Note Includes bibliographical references (pages 215-232) and index.
Summary What does consumption in the global south signify, and how are its complexities communicated in media discourses? This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.
Access License restrictions may limit access.
Contents Cover; Contents; List of Tables; Acknowledgements; List of Acronyms; 1 Introduction: The Mediation of Global South Consumption; The global south: Experimental term, analytical opportunity; Transnational comparative case studies: Challenges and prospects; Chapter outline; The materiality of mediated consumption; 2 Globalization, Consumption and Power: Why Media Matter; Media and global culture; Theorizing mediated globalization; Media discourse and power; Consumer culture and globalization; The legacy of colonialism; The political economy of globalized consumption.
Moralizing southern consumptionThe developmentalist ethic: Can consumption save the south?; Inequality and avarice: Consumption as globalized exploitation; Studying the mediation of southern consumption: A conceptual matrix; Consumption as power: Manipulation and empowerment reloaded; Consumption as aspiration: Poverty and wealth depolarized; Consumption as communication: Semiotic doubling in distinction and mediation; Summing up: Consumption, inequality and aspiration; 3 Slum Tourism and the Consumption of Poverty in TripAdvisor Reviews: The Cases of Langa, Dharavi and Santa Marta.
Slum tourism: Globalized gazing and the mediation of povertyGlobal mobility and the exploitative gaze: Who looks and who is looked at?; Ethical witnessing? Politics, development and social realism in slum tours; The mediation of slum tourism: Glamorous or realist aesthetics?; Case studies: Dharavi, Santa Marta and Langa tours on; Slum tours reviewed: Discourses on value, morality and learning; "Highlight": Value for money and the commoditized experience; "Humbling": Material poverty, spiritual wealth and questions of perspective.
"Eye-opening": Dealing with reality and the geopolitics of the class encounterSlum tours: Commoditized, moralized and mediated (a conclusion); 4 New Yuppies? Documentary Film Representations of Middle-Class Consumer Lifestyles in China and South Africa; Global south "yuppies"? Middle-class culture and capital; The middle class: Contested, constructed, relational; Salaried and spending: Economic capital, income and agency; Taste and mobility: Cultural capital, globalization and identity; "Yuppies" on film: Documenting social mobility in China and South Africa.
The dream, success and morality: The representation of Chinese and black South African yuppie subjectivitiesProsperity and time: Narratives of the dream; On the symbolism of the luxury car: Spending and success; Living it up, playing it down: Deserving and democratizing wealth; Mediating the yuppie: Neoliberal culture and southern upward mobility; 5 Allegations of Consumption: Wealth and Luxury in News Reports of Corruption in South Africa and India; Corruption, society and the media: Interdisciplinary debates; Abusing power: Defining corruption and its consequences.
Note Print version record.
ISBN 9781137390134 (electronic bk.)
1137390131 (electronic bk.)
1349557013 (print)
9781349557011 (print)
9781349557011 (print)
9781137390127 (softcover)
ISBN/ISSN 10.1057/9781137390134
OCLC # 927960700
Additional Format Print version: Iqani, Mehita. Consumption, media and the Gobal South. Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016 9781137390127 (DLC) 2015023263 (OCoLC)915494952

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