Return to home page
Searching: Otterbein library catalog
In response to the COVID-19 outbreak, statewide lending via OhioLINK and SearchOhio has been suspended. OPAL member libraries have closed or are operating at reduced service levels. Please contact your library with specific lending requests or if you need assistance.
  Previous Record Previous Item Next Item Next Record
  Reviews, Summaries, etc...
Author Venugopal, Pingali, 1958-
Title Sales and distribution management : an Indian perspective / Pingali Venugopal.
Imprint New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008.

Author Venugopal, Pingali, 1958-
Subject Sales management -- India -- Management.
Physical distribution of goods -- India -- Management.
Marketing channels -- India -- Management.
Description 1 online resource (330 pages) : illustrations
polychrome rdacc
Bibliography Note Includes bibliographical references (pages 311-315) and indexes.
Summary Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions.
Note Print version record.
ISBN 9788132100447 (electronic bk.)
8132100441 (electronic bk.)
OCLC # 476231029
Additional Format Print version: Venugopal, Pingali. Sales and distribution management. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008 9788178298481 (DLC) 2008031586 (OCoLC)236082508

If you experience difficulty accessing or navigating this content, please contact the OPAL Support Team