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EBOOK
Author Antczak, Anna,
Title Cross-cultural personal selling : agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska.
Imprint Cham, Switzerland : Palgrave Macmillan, 2017.

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LOCATION CALL # STATUS MESSAGE
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Series Palgrave pivot
Palgrave pivot.
Subject Sales management -- Cross-cultural studies.
Selling.
Alt Name Sypniewska, Barbara,
Description 1 online resource.
Note Includes index.
Contents The notion of competence -- Personal selling in the service sector as a marketing promotional tool -- Competences in international personal selling -- Personal sellers' competences : Research remarks -- The role of agents' characteristics and competences in personal selling in the higher education sector : research remarks -- Conclusions.
Summary Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. Cross-cultural Personal Selling provides extensive empirical research results with special emphasis on competences, skills and qualifications of personal sellers which are necessary for successful, effective and efficient promotion campaigns aimed at customers from different cultures. Academics of international marketing and promotion will find this study extremely useful, as well as practitioners looking to expand their knowledge on personal selling.
Bibliography Note Includes bibliographical references at the end of each chapters and index.
Note Vendor-supplied metadata.
ISBN 9783319555775 (electronic bk.)
3319555774 (electronic bk.)
3319555766
9783319555768
9783319555768
ISBN/ISSN 10.1007/978-3-319-55577-5
OCLC # 993432949
Additional Format Printed edition: 9783319555768