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Title Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton.
Imprint London : UCL Press, 2018.

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Subject Longley, Paul, editor.
Cheshire, James, editor.
Singleton, Alexander D., editor.
Consumers -- Research.
Consumer behavior.
Big data.
Description 1 online resource : color illustrations, color maps
polychrome rdacc
Bibliography Note Includes bibliographical references and index.
Note Print version record.
Summary Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
Note English.
ISBN 9781787353886 (electronic bk.)
1787353885 (electronic bk.)
1787353893
9781787353893
ISBN/ISSN 10.14324/111.9781787353886
OCLC # 1036985844
Additional Format Print version: CONSUMER DATA RESEARCH. [Place of publication not identified] : UCL PRESS, 2018 1787353893 (OCoLC)1035366353


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