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LEADER 00000cam  2200493 i 4500 
001    760979112 
003    OCoLC 
005    20140508085927.0 
008    120221t20122012ksua     b   s001 0 eng   
010    2012007156 
019    855393548 
020    9780700618507 (cloth : alk. paper) 
020    0700618503 (cloth : alk. paper) 
020    9780700619665 (pbk) 
020    0700619666 (pbk) 
024 8  99950132794 
035    (OCoLC)760979112|z(OCoLC)855393548 
040    DLC|beng|erda|cDLC|dBTCTA|dBDX|dYDXCP|dBWX|dGZM|dUBY|dGPM
042    pcc 
043    n-us--- 
049    BLCC 
050 00 NE962.W65|bK55 2012 
082 00 704.9/424097309044|223 
100 1  Knaff, Donna B.,|0
245 10 Beyond Rosie the Riveter :|bWomen of World War II in 
       American Popular Graphic Art /|cDonna B. Knaff. 
264  1 Lawrence, Kansas :|bUniversity Press of Kansas,|c[2012] 
264  4 |c©2012. 
300    ix, 214 pages :|billustrations ;|c25 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  CultureAmerica. 
504    Includes bibliographical references (pages 205-210) and 
505 0  "A queer mixture of feelings" : conflicting messages to 
       women during the war -- From bathing suits to parachutes, 
       or, "Don't call me Mac!" : OWI, ambivalence, and "women's"
       work -- "America will be as strong as her women" : 
       femininity, masculinity, and the merging of the spheres --
       "Does your sergeant know you're out?" : women's sexuality 
       in wartime -- "Now, let's see your pass," or, Wonder Woman
       and the "Giant women army officers" : female power and 
       authority as masculinity -- "Here's one job you men won't 
       be asking back" : "reconversion" of masculinity at war's 
       end -- "These girls are strong, bind them securely!" : 
       World War II images of women in the postwar world. 
520    As the author reveals, visual messages received by women 
       through war posters, magazine cartoons, comic strips, and 
       ads may have acknowledged their importance to the war 
       effort but also cautioned them against taking too many 
       liberties or losing their femininity. This study examines 
       the subtle and not so subtle cultural battles that played 
       out in these popular images, opening a new window on 
       American women's experience. Some images implicitly argued
       that women should maintain their femininity despite 
       adopting masculinity for the war effort; others dealt with
       society's deep-seated fear that masculinized women might 
       feminize men; and many reflected the dilemma that a woman 
       was both encouraged to express and suppress her sexuality 
       so that she might be perceived as neither promiscuous nor 
       lesbian. From these cases, the author draws a common theme
       : while being outwardly empowered or celebrated for their 
       wartime contributions, women were kept in check by being 
       held responsible for everything from distracting male co-
       workers to compromising machinery with their long hair and
       jewelry. Also noted are the subtle distinctions among the 
       images: government war posters targeted blue-collar women,
       New Yorker content was aimed at socialites, Collier's 
       addressed middle-class women, and Wonder Woman was geared 
       to young girls. Especially through its focus on visual 
       arts, the book gives us a new look at American society 
       decades before the modern women's rights movement, torn 
       between wartime needs and antiquated gender roles. It 
       provides nuance to a glossed-over chapter in our history, 
       charting the difficult negotiations that granted, and 
       ultimately took back, American women's wartime freedoms. 
650  0 Women in art.|0
650  0 Women in popular culture|zUnited States|0
       /authorities/subjects/sh2010118877|xHistory|y20th century.
650  0 World War, 1939-1945|xWomen|zUnited States.|0http:// 
650  0 Women|zUnited States|xSocial conditions|y20th century.
830  0 Culture America.|0